"Forward-thinking publishers & brands have been implementing first-party data strategies since long before the casualties of Covid lockdown, developing solid audience data assets through multi-platform solutions," writes PRC CEO, @jozib_sa.
#ReadMore:https://t.co/hPxU6hV8mq
As at of #WorldBookDay ( 22 April), @Alcatelmobile offered some helpful tips geared towards making reading on your smartphone a less inconvenient experience."
#readmore... comfortably.
Reading on a mobile device isn't exactly a comfortable experience due to various aspects such as the display brightness, text size and other ergonomic factors. Here is how you can fix that.
https://t.co/XOrkr6Bm2a
by @Thabz_14
Reading on a mobile device isn't exactly a comfortable experience due to various aspects such as the display brightness, text size and other ergonomic factors. Here is how you can fix that.
https://t.co/XOrkr6Bm2a
by @Thabz_14
According to the latest April Adspend Tracker, compiled by the PRC using Nielsen WizzAd data, Feb is the 17th month of adspend growth after the initial Covid lockdowns and YTD Feb 22 is 19% above the same 2 month period in 2021.
#ReadMore: https://t.co/rS3D0KZW2t
With data privacy on everyone's lips, marketers are turning to zero-party data to create personalised experiences for consumers writes @jozib_sa, CEO of Publisher Research Council (PRC), in #TheMediaYearbook2022 published by @MediaTMO.
#ReadMore: https://t.co/JPKhNPevRc
"From my perspective, it would be a disaster to lose FUSION, the cost to obtain this info will just reduce the marketers' budgets, so we will have less to invest in print media. I would just reduce my budget by say 15% to account for purchasing of data." Paul Middleton @ebonyads
โIt is important for our teams to still have access to broad research, with a steady sample base, providing branded and specific information. Outside of smaller sample, paid for research, FUSION is all we have.โ @chrismediabotha โ Group MD Park Advertising
โI use FUSION regularly, specifically for detailed audience breakdown & target market insights, as weโre not able to get this level of detail from other surveys.โ @ShanXokozela@Mindshare_SA#ReadMore on why industry influencers consider FUSION essential: https://t.co/NoGhYDQl7t
โAs our only single-source, objective data I canโt imagine how difficult it would be to do strategy and planning without FUSION. We would be at a loss if we lost FUSION. It would take us back 30 years." @TracyUrdang Media Planner @TeamMediamix360#ReadMore https://t.co/NoGhYDQl7t
โWithout FUSION we would have no way of knowing what print titles were being read by our target audiences.โ @rlord182@meta_za#ReadMore on why industry influencers consider FUSION essential: https://t.co/NoGhYDQl7t
For more FUSION insights: https://t.co/QbtWNglLHA
โIt would be a travesty to the industry if we lost access to this type of data.โ Michael Pearce, Managing Partner Mediology
#ReadMore on why industry influencers consider FUSION essential: https://t.co/NoGhYDQl7t
#mediainfluencer#fusion2021#valueoffusion
โAs an independent strategist I am heavily reliant on the FUSION study for holistic media & branded insights, & firmly believe that the absence of a FUSION 2022 study would have a devastating effect on the entire independent media-planning industry." @Mzansimedia