The Story Guide

Helping individuals, leaders and teams persuade - one story at a time.

[The Story Guide @The_StoryGuide]

Your turn:
Pick your goal:
• Teach? → 'Did you know'
• Inspire? → 'Imagine'
• Intrigue? → 'What if'
Drop your best hook in replies! I'll critique 3 random ones.

@bikashchowdhury @ksrikrishna @humane_creature

[The Story Guide @The_StoryGuide]

"90% of decisions start with EMOTION.

[The Story Guide @The_StoryGuide]

Real example from @HubSpot:

‘What if you had one platform to make a million things work?'

✅ Why it works:
"What if" → Triggers imagination
"One platform" → Simplifies complexity (aspirational ease)
"A million things" → Hyper-specific exaggeration = memorable

[The Story Guide @The_StoryGuide]

Your turn:
'🔥' if you think the risk was worth $6B

Tag a brand that should take a stand

Reply 'TELL ME' for my Brand Story Risk Checklist

[Bookmark this thread ↓ for your next campaign]

@ksrikrishna @bikashchowdhury @humane_creature

[The Story Guide @The_StoryGuide]

"@Nike's 'Dream Crazy' campaign featuring Colin Kaepernick generated $6B in revenue & endless debate.

Here's how they used storytelling alchemy to turn controversy into connection 🏈🔥

@HarvardBiz

[THREAD]↓"

[The Story Guide @The_StoryGuide]

4/ Why 2018 worked:

• Peak BLM movement energy

• Athlete empowerment wave (NBA, WNBA)

• Pre-pandemic hunger for purpose

Stories land when culture is ready.

Key lesson: Map your narrative to the moment.

[The Story Guide @The_StoryGuide]

@ksrikrishna @bikashchowdhury @zebugroup @humane_creature

[The Story Guide @The_StoryGuide]

NASA’s moon mission pitch is a MASTERCLASS in storytelling.

Here’s how they used the ‘And-But-Therefore’ (ABT) framework to win billions in funding—and how YOU can steal it 🧵↓

[The Story Guide @The_StoryGuide]

Use ABT for YOUR pitch:

AND: ‘Our software saves time.’

BUT: ‘Teams waste hours on clunky tools.’

THEREFORE: ‘Try our free demo.’

See how it forces clarity?"

[The Story Guide @The_StoryGuide]

People don't buy products. They buy better versions of their own stories - Seth Godin

#Storytelling @bikashchowdhury @ksrikrishna

[The Story Guide @The_StoryGuide]

@bikashchowdhury @ksrikrishna @humane_creature

[The Story Guide @The_StoryGuide]

Some of the best storytellers we know aren’t CEOs or marketers—they’re our grandparents, parents, & mentors.

They didn’t just tell us things; they made us feel them.

Stories don’t just entertain—they lead. Great leaders understand this.

[The Story Guide @The_StoryGuide]

Data convinces, but stories connect.

The best leaders:

1. Make it personal
2. Paint a bigger picture
3. Create heroes & villains
4. Speak from the heart

Who’s a leader (or even a family member) whose storytelling moved you?