The Gradient

We help startups and enterprises to design and launch successful digital products. Proudly founded in 🇺🇦.

[The Gradient @The__Gradient]

We are delighted and proud that our client B TECH was awarded “The Most Innovative Omni-channel Consumer Electronics Retailer” for 2022 by Global Economics Magazine, UK.
https://t.co/EdLjRbihq4

[The Gradient @The__Gradient]

2023 will be a great year for design books. Here are some of the books we look forward to: https://t.co/phPxIKe2yG
#design #books

[The Gradient @The__Gradient]

We’re delighted to announce that The Gradient has been recognized among the top global Creative & Design Agencies, according to the @clutch_co B2B Companies 2022 report.

[The Gradient @The__Gradient]

At The Gradient, we work with different types of customers on products of different sizes and at different stages of the product lifecycle. In this post, you will learn about our cooperation models. 🤝
https://t.co/UaMq0EqjPr

[The Gradient @The__Gradient]

This year we took the challenge to design an app for investing focused on first-time investors in the Ukrainian market. Despite the ongoing war in Ukraine, the app was successfully launched and garnered thousands of users. 🙌🏻

Read our client’s review: https://t.co/WhDY5JBvnj

[The Gradient @The__Gradient]

Co-founders of The Gradient Olena Zanichkovska and Oleg Gasioshyn gave an interview to @Telegraf_design about how the full-scale war forced them to review their business plans. #StandWithUkraine️

https://t.co/SW0uuD8y7D

[The Gradient @The__Gradient]

In the interview for @Telegraf_design, our co-founders Olena Zanichkovska and Oleg Gasioshyn talked about how a full-scale war forced The Gradient to reconsider business plans and the new reality of Ukrainian digital agencies.
#design #designagency
https://t.co/4cB7l4MbYO

[The Gradient @The__Gradient]

Today The Gradient turns 6.

During these difficult times, we keep doing our best work.

We want to thank our teammates, clients, and partners who continue to be with us on this journey!

[The Gradient @The__Gradient]

A new identity for Waze designed by @pentagram.

https://t.co/9QprmMbhez

[The Gradient @The__Gradient]

An open-source checklist to help you plan, build and grow your design system.

https://t.co/QFyYt0EMw7

[The Gradient @The__Gradient]

Interesting research by @NNgroup on the problems of online deliveries that were revealed during the quarantine period and high demand.

https://t.co/tRVQRuuN6C

[The Gradient @The__Gradient]

Pushing ourselves doing our best for one more year 🖤#thegradient_four

[The Gradient @The__Gradient]

In 2006, @NNgroup conducted a large-scale eyetracking study to help us understand how people read online. The second report shows what has changed (and what not) in almost 15 years.
https://t.co/5nAp0aaY93

[The Gradient @The__Gradient]

Recruiting is all about trust and credibility, and one of the best ways to obtain that is by being as transparent as possible. In this article, we share how our hiring process looks like, what we look for in the candidates and why it matters to us. 🖤💪
https://t.co/Poh8naw2FU

[Lisa Dziuba, 🇺🇦 @LisaDziuba]

Our team at @goabstract just put together a collection of resources to guide you as you adapt to a fully remote and distributed world.

Take a look!

👇🏼👇🏼👇🏼

https://t.co/h77QCinQIL

[Figma @figma]

It can be hard to develop creative ideas right now, and that's okay.

Over the last few weeks, we've learned a lot about remote brainstorming. Check out the latest on the blog for some tips and tricks that might come in handy.

https://t.co/v2ThisRseY

[Noah Levin @nlevin]

ICYMI: Last week I shared our remote design process here at @figmadesign. Here are the slides — it outlines the different meeting types and cadences we have, and does a deeper dive into how we run critiques remotely:

https://t.co/qRFqDpgVZP

[The Gradient @The__Gradient]

As a product design agency, we work with different types of customers on products of different sizes and at different stages of the product lifecycle. Here is how we tackle projects depending on the stage of the lifecycle:
https://t.co/lAxA3Joavy

[Maze @mazedesignHQ]

We've interviewed four design leaders to get their thoughts on user testing 💬

Learn from @antonsten, @uxgoodies, @bojanajam, and @LinusEkenstam about the values user testing can bring to your organization.

https://t.co/WwqumBhCjG

[The Gradient @The__Gradient]

Qualitative research, when used correctly, can give a product team some direction to move forward, reinforce (or call into question) previous decisions, or uncover usability or language issues.

https://t.co/9p3huGhHO8