In 1981, Absolut Vodka launched the longest-running print ad campaign ever.
The Swedish brand produced 2000 ads in 25yrs, all in the same format. Its success โ with help from Andy Warhol โ is a testament to the persuasive power of repetition.
Here's the story ๐งต
Time it took to get 100 million users:
Netflix: 10 years
Gmail: 5 years
Twitter: 5 years
Facebook: 4.5 years
WhatsApp: 3.5 years
Instagram: 2.5 years
TikTok: 9 months
ChatGPT: 2 months
Pirate Bay: 1 day after Netflix cancelled shared passwords and Gen-Z discovered torrents.