Theo Docherty

Martech Consultant for @GoAcoustic and reporter for #MarketingNewsTonight

[Theo Docherty @TheoDocherty]

@PushinUpRoses hope to see you on the panel or giving a keynote at the next @AdvXConf!

[Theo Docherty @TheoDocherty]

Great first day at @AdvXConf, loved all the keynotes, especially ‘The Threepwood Method’ and ‘The Darkroom’.. was really nice talking to @WadjetEyeGames @PushinUpRoses and @yakwaxlips, looking forward to day 2! #adventureX

[Theo Docherty @TheoDocherty]

Attended @twilio SIGNAL yesterday with @caroline_henno on behalf of @GoAcoustic and listened to fascinating keynotes about implementing artificial intelligence into existing client technologies .. we also got turned into anime characters! Special thanks to Amy Brasser.

[twilio @twilio]

That’s a wrap on SIGNAL 2025. London, you brought the energy! ✨

[twilio @twilio]

The wait’s almost over 👀 SIGNAL lands in London next week!

☕️ Come for a proper cup of tea, stay for the vision.

[Theo Docherty @TheoDocherty]

Feeling motivated stepping into 2025, let’s go! 😎 #motivated #powerup #energy #rockymoment

[Theo Docherty @TheoDocherty]

@iainlee loved the ‘Thumb Candy’ documentary you made on computer game history, just read about it in an old Retro Gamer, did you do any other programs like this?

[Theo Docherty @TheoDocherty]

I attended the @Twilio SIGNAL event yesterday at @180_studios with @caroline_henno for @GoAcoustic, listening to keynotes on AI, RCS and an intriguing talk about 'Reclaiming Human Connection in an Ever Automated World' by @NathalieNahai, one to watch #marketing #technology #event

[Nathalie Nahai @NathalieNahai]

It’s finally here - my book #BusinessUnusual is now out in the US with @KoganPage! Exploring values, uncertainty and the psychology of brand resilience, you can grab it now: https://t.co/et9cCL2aUu

Contributors include the brilliant @briansolis, @AmyCEdmondson, @sbkaufman...

[Theo Docherty @TheoDocherty]

I recently ran marketing workshops in Pune, India for @GoAcoustic, it was a fantastic opportunity to meet the team and showcase our ‘Connect’ solution, including the game changing ‘Behavioural Intelligence’ applications. Very excited to be part of this new chapter! #teamwork

[Theo Docherty @TheoDocherty]

SMS continues to be a powerful channel for marketers in driving engagement, especially with Black Friday swiftly approaching, but how do you avoid the pitfalls? Read the following @GoAcoustic article I collaborated on with @caroline_henno to learn more.. https://t.co/OXZ1sAFWhX

[Theo Docherty @TheoDocherty]

Read the latest @GoAcoustic blog and learn 'Why your preference centre might be the key to unlocking a personalisation strategy' with @caroline_henno #personalisation #marketing

[Theo Docherty @TheoDocherty]

Have a read of the latest @GoAcoustic blog on 'spam complaint rates' by Elliot Kuciel, below.