Glad fighters are getting more.
But the full context shows this does not deserve the victory lap Dana will surely take
In 2025 there were 280 finishes across UFC events.
๐ฅ 280 finishes ร $25,000 = $7.0M per year
Looking ahead to 2026:
๐ 43 events
๐ 4 bonuses per card
๐ Bonuses doubled from $50K to $100K = about +$8.6M per year
๐ฅ Finish bonuses add about +$7.0M per year based on the 2025 finish rate
Total additional spend lands around +$15.6M per year.
Now compare that to the Paramount U.S. media rights deal:
๐ฐ That entire increase is still only a little over 1% of the annual U.S. TV money from Paramount alone.
And hereโs the part people overlook.
In 2011 the UFCโs bonuses were at $75K, which is roughly $110K today after inflation.
Since then, the UFCโs U.S. TV rights revenue has increased by roughly 1000% from the FOX era to the new Paramount deal.
So yes, better than nothing and will definitely have a positive impact on the fighters lives.
But in the full UFC business context, itโs still a very small adjustment relative to the absurd growth of the company.