The Therapy Marketer

I drive referrals to therapy practices by marketing directly to physicians / physician groups, and teach others how to do the same.

[The Therapy Marketer @TherapySales]

Every therapy practice needs referrals, but very few know how to effectively market to referral sources (doctors).

Increasing referrals is a simple six step process. 🧵

[The Therapy Marketer @TherapySales]

you promise a solution you can’t deliver.

NEVER do that.

Instead, have an intimate knowledge of where your clinicians shine, and speak specifically to what they CAN help with.

PTs end up with the patients they want, and they have good outcomes.

Happy patients. Happy PTs.

[The Therapy Marketer @TherapySales]

Sales is easy if you believe in your product. Then it’s not really sales. It’s problem solving and encouragement.

“Will this help you get what you want?”

“Great. Let’s do this. Go get what you want!”

It only becomes snake oil when…

[The Therapy Marketer @TherapySales]

@KDDrummondNFL …kickers

[The Therapy Marketer @TherapySales]

@drjoshfunk I’m confused. I took you as saying you don’t market to physicians groups, and that you only market direct to the consumer, whom I’m assuming is the patient / prospective patient. Am I off base?

[The Therapy Marketer @TherapySales]

@drjoshfunk Sounds like all or most of your patients are self referred then?

[The Therapy Marketer @TherapySales]

@drjoshfunk Cool. How do you identify the consumer, given patient-visit indicates therapy vs. fitness?

[The Therapy Marketer @TherapySales]

@drjoshfunk Well done! What’s in your secret sauce?

[The Therapy Marketer @TherapySales]

@DrBenFung I don’t think that problem is unique to PT!

[The Therapy Marketer @TherapySales]

@sunsopeningband Beautiful—clear processes ensure patients get the care they need via timely and appropriate referrals. Well done!

[Alicia Boynton @Alicia_Boynton]

My first, 1st authored publication! Very fortunate to have this learning experience

[The Therapy Marketer @TherapySales]

Did you like this thread? Follow us at @TherapySales for more advice and detailed instruction on how to successful market to doctors to get more referrals!

[The Therapy Marketer @TherapySales]

What is therapy marketing, and how does it increase referrals? A short thread. 🧵

[The Therapy Marketer @TherapySales]

PT, OT, and SLT alike benefit from physician marketing. If you want more referrals to grow your business, you should market directly to doctors, in their offices.

[The Therapy Marketer @TherapySales]

Did you enjoy this thread? If so, follow us at @TherapySales to continue learning how to grow and market your clinic!

#physicaltherapy #occupationaltherapy #speechtherapy #sales

[The Therapy Marketer @TherapySales]

Every therapy practice needs referrals, but very few know how to effectively market to referral sources (doctors).

Increasing referrals is a simple six step process. 🧵

[The Therapy Marketer @TherapySales]

Bonus: stay in touch. If you think you're going to walk in, have one conversation, and the referrals will start rolling in, you're sorely mistaken.

This is about building a relationship. Once built, and once trust is established, referrals will flow.

Until then, hustle!