KANE Creative

Brand strategy and creative systems for brands that have outgrown their foundation. We work backwards from the customer. Everything else follows.

[Joni Kazantzis @JoniKazantzis]

By the time it hits the customer, it feels off. Not broken. Just inconsistent and that inconsistency is expensive.
That’s the clarity problem and its more common than brands want to admit.

Get some free clarity - https://t.co/IhRIHg3Pvo

[Joni Kazantzis @JoniKazantzis]

Most marketing teams optimize channels, and forget the experience between them.

Media improves ads. Marketing improves the site. CRM improves email. Each gets better at their own, but customers experience it as one.

When the story differs, trust erodes. Trust is what converts.

[Joni Kazantzis @JoniKazantzis]

Your revenue problem probably isn’t ads.

[Joni Kazantzis @JoniKazantzis]

Most brands don't have a content problem. They have a clarity problem that's showing up as a content problem.

[Joni Kazantzis @JoniKazantzis]

The brands that win on Amazon aren't the ones with the most reviews. They're the ones where every touchpoint (listing, ads, brand store) is telling the same story.

[Joni Kazantzis @JoniKazantzis]

"We just need more content" is almost never the actual diagnosis.

[Joni Kazantzis @JoniKazantzis]

A brand that works in the UK doesn't automatically work in the US. Same product. Different customer psychology, different competitive set, different purchase triggers. The translation is the work.

[Joni Kazantzis @JoniKazantzis]

The gap between what a brand promises and what its content delivers at the point of purchase is where most revenue gets lost. Not in the product. Not in the price.

[KANE Creative @ThinkKANE]

The 25-month-long streak of inflation in online goods has come to an end, per Adobe. Pandemic shmandemic—customers aren't going back to subpar e-comm experiences. Survival of the fittest (brands) begins. https://t.co/d77E9mCKMe

#amazon #ecommerce #digital #walmart #retailmedia

[KANE Creative @ThinkKANE]

There are window companies and there are mirror companies. Which one do you work for?

Find out here: https://t.co/Lrj6m88yLH

#amazon #amazonadvertising #digitalmarketing #ecommerce #mobileadvertising #amazonads #amazonconsulting #KANE

[KANE Creative @ThinkKANE]

Amazon ups its ad game with new features:
https://t.co/Whr5nTCuSx

#amazon #amazonadvertising #digitalmarketing #ecommerce #mobileadvertising  #amazonads #amazonconsulting

[Amazon Ads @AmazonAds]

#fastfacts: 75% of Amazon shoppers are open to discovering new products and brands. #amazonunboxed

[KANE Creative @ThinkKANE]

Sponsored product ads accounted for roughly 73% of retailers' #Amazon ad spend in the second quarter of 2021, according to digital marketing agency Merkle. https://t.co/e28FNqZkAm

#amazonadvertising #digitalmarketing #ecommerce #mobileadvertising  #amazonads #amazonconsulting

[KANE Creative @ThinkKANE]

Congratulations to our partners and friends at @Pacvue on their news of joining assembly, where they'll accelerate their pursuit of best-in-class eCommerce solutions.

https://t.co/C6XFwZbEnC

#ecommerce #ecommerceadvertising #amazon #amazonadvertising #amazonads

[KANE Creative @ThinkKANE]

Did you know the average Amazon Product Detail Page has 3.8 violations of best practice? As ex-Amazonians, KANE's leadership team can navigate the countless #Amazon policies so your brand can take full advantage of the platform. Learn more at https://t.co/AULsinR1Pn #amazonads

[KANE Creative @ThinkKANE]

Designed to reveal the customer insights and algorithmic improvements you need to take full advantage of the platform, our Amazon Content Evaluation is now being offered in limited quantity at no charge. https://t.co/JJ9Hp37SOV

#amazon #amazonadvertising #digitalmarketing

[Pacvue @Pacvue]

To help brands reach data-driven decisions faster, Pacvue now integrates with #Amazon Marketing Cloud and brings AMC data to life with a self-service dashboard. Now, Pacvue empowers users to answer pressing questions and craft smart strategy.

https://t.co/GnXn8mDvnd

#ecommerce

[KANE Creative @ThinkKANE]

Leveraging every pixel of your brand's presence on Amazon increases organic rank, drives sales, and accelerates brand lift. Crushing the details is critical to the impact of your listings and winning the category. https://t.co/JJ9Hp37SOV #amazon #amazonads #contentmarketing

[KANE Creative @ThinkKANE]

On Thursday, 10/21 @ 12p EDT, join @SupersideHQ, KANE's Steve Susi, & former Amazonian Josh Eisenman present the strategies that they use to unlock the inspiration required for consistently great creative work in the age of distraction.

Save your seat! https://t.co/jOmQ9mXt3C

[KANE Creative @ThinkKANE]

For a limited time, KANE is offering a complimentary Amazon Content Evaluation. Register now. https://t.co/JJ9Hp37SOV

#amazon #amazonadvertising #digitalmarketing #ecommerce #mobileadvertising  #amazonads #amazonconsulting