π¨ Heads Up, Business Owners! π¨
Big changes are coming to your Google Business Profile. Starting July 15, Google's saying goodbye to the chat and calling features within the platform. But don't worry! You've got until July 31 to wrap up all convos and calls.
Shout out to our Lead UX/UI Designer Jodi Kuehn who will be presenting at this year's Minnestar at the Best Buy Headquarters. This is a public no-cost event. If you're in the area get your tickets now!
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Ohhhh, Facebook/Meta's at it again.
If your ads overspent in February you should reach out for a refund. Great how to post from Barry https://t.co/G1ah62Rc7e
After yesterday's outage, based on past experience with similar issues, I would expect Meta to pay out refunds in 4-8 weeks, but if you want to increase the likelihood of a refund for you and for everyone, you must report the issue to Meta reps and/or support.
To make it simpler for you, I've put together instructions, screenshots, and what you can say to support. Please bookmark and share this!
Meta does not read these tweets or care what's happening in the community.
The only way Meta can understand the scope of this issue is if we all report it.
If you have a rep, complain and demand a refund.
If you don't have a rep, please go through the support channel.
The only way Meta can understand this issue is if we all report it.
Paste in this bit (or something like it) here:
"My campaigns overspent their budgets and seemed to ignore their cost caps yesterday due to a confirmed widespread Meta ad delivery outage, causing campaigns to spend more than expected and did so extremely inefficiently, causing me to lose money."
You should then see this option to "claim refund for ad spend":
Then you choose your ad account, and pick "other ad issue"
You'll then be able to write another message, where I would just paste the same blurb from earlier and then include this screenshot of the Meta Status Page:
Start the chat with support where you should confirm your ad account ID and again paste the same blurb from above, and I would also include something like this:
"I understand that spend and performance can naturally fluctuate, however this was a widespread outage that caused significant financial losses for every advertiser I know. I expect my accounts to be refunded for the amounts of overspend and inefficient spend."
Start uploading any screenshots of evidence of your bad performance.
If you have multiple accounts, you might want to provide all of the account ID's in case they can help for more than just one.
Then politely answer any questions support asks and remember that they probably are not as familiar with Meta ads as you are and are likely not aware of the outage yesterday.
Hopefully you'll get to a point where they ask for the amount you are requesting for a refund. If you have estimates of what you think was lost, share that amount, but don't be greedy, use a realistic estimate based on recent past performance.
This is our best chance at getting the refunds we deserve.
I hope you found this helpful! Please repost or share this with your peers, and if you don't already follow me or @MetaBizStatus (the automated account I set up that reports Meta outages), please do!
Most people think it's just about getting more calls
You'll stay in the business not just for the number of calls you get, but for creating relationships, building trust... and, of course, picking up the phone
As an attorney, you already know that getting prospective clients is an essential part of your practice. After all, the more people who are aware of your services and trust in your expertise, the greater chance you have for success.
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Think about your law firm. Odds are, you spend a lot of time and money on online marketing. But did you consider Google My Business? GMB is a free listing service offered by Google that helps businesses get found on local search results.
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When the pace of change is this fast, you need an expert team on your side to help you navigate the ever-changing landscape of web technology. That's us! Call us today and let us help you create a website that's ahead of the curve.
The Americans with Disabilities Act is evolving to ensure that everyone has an equal opportunity to access information online. That's why it's important to make sure your website is ADA compliant.
According to the Americans with Disabilities Act, all website information and communications technology must be accessible to people with disabilities. Some tips to audit your compliance.
Read this blog post to learn how to be compliant
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Your websiteβs content depends on the hosting service to be online. This is how important is the decision to choose a reliable option that fits your needs.
We wrote this blog post to help you choose the best fit!
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The headline is the title of your page. A good headline determines if people will read and engage with your page. Taking the extra effort to craft a strong βhookβ will bring you the results you are looking for.
A strong online presence is an important part of being a top-of-mind attorney. This doesn't mean you have to spend marketing efforts to build a national-wide presence.