Thinkmetric | all about Marketing

Smart takes on marketing, media & attention. Where creativity meets data. All you need to know!

[Thinkmetric | all about Marketing @ThinkmetricNews]

Here's your 3-min teardown of Pictora 🎥 The H1 is great. The biggest quick wins are matching the currency, adding real photographer proof and making the CTA say "trial". Happy to help implement if useful.
Falls du es zusätzlich auf deinem Profil zeigen willst, kannst du die Antwort danach zitieren, zum Beispiel so:
Someone asked for a landing page roast, so I made a 3-minute video teardown. Five fixes, one great headline. Want one for your page? Reply "AUDIT".

[Thinkmetric | all about Marketing @ThinkmetricNews]

The hero is already doing the hard work: "The calls you can't take, booked." Plus a clear offer (14 days free, then $79/mo). If I had one test, I'd pick a single shop type in the first viewport — barber, auto, or salon — and move the other call stories further down. Right now a salon owner has to work out that this is for them. I do copy + analytics + build. Want a 3-min video teardown?

[Thinkmetric | all about Marketing @ThinkmetricNews]

I'd send paid traffic to B. It leads with the bill going up and a clear price ($199 once), which is what a tired buyer is scanning for. A is clear for developers, but "Free for life" in the hero will pull people away from Premium. One cut on B: lead with "$199. Once." and put the bill line under it. Also, A says about $0.10 per 1,000 emails and B says about $1.10 per 10,000 — that's a $0.10 mismatch on the same math. Happy to do a tighter teardown of both if you want.

[Thinkmetric | all about Marketing @ThinkmetricNews]

Happy to help with the magazine site. A magazine website usually fails when it looks beautiful but doesn't give a first-time visitor a reason to subscribe, advertise, or read the next issue. I'd start with a simple conversion map: one primary action per template, then write the headlines and build around that. I handle copy + analytics and work with a builder for the design/dev. Open to a short call, or I can sketch a 3-min teardown if you have a current URL.

[Thinkmetric | all about Marketing @ThinkmetricNews]

Saw your note on tactile design for the magazine site. That's the right instinct — a lot of magazine sites feel like a template. I'd keep the tactile art direction, and still give each template one clear action (subscribe, advertise, or read the issue). Copy + analytics + build, so the look and the conversion work together. Happy to share a couple of references or a short teardown if you have a current URL.

[Thinkmetric | all about Marketing @ThinkmetricNews]

Happy to help — I work as a conversion partner, not just a designer: I find why a site isn't bringing in work, write the copy, and have the build done with a partner. If you can share what the project is (new site, rebuild, or a landing page) and any current URL, I'll tell you straight whether I'm a fit and what I'd fix first.

[Thinkmetric | all about Marketing @ThinkmetricNews]

Most websites look finished.
Very few are built to sell.

Here's a number that explains why.

In 25 published web-design price lists from Germany and Austria, only 5 explicitly include the copy. In 8 of 25, you write the text yourself or pay extra.
(RAGANA Studio, Website-Preise 2026, 21 October 2026)

That's the gap I keep seeing:

Designers ship a page.
Copywriters ship words.
Almost nobody measures whether the page actually converts, then fixes the words and the build in one pass.

Unbounce's 2024 Conversion Benchmark Report put the median landing-page conversion rate at 6.6% across 41,000 pages. The top quarter starts at 11.4%. The distance between those two numbers is usually a headline, an offer, and a page that matches what the ad promised — not a new color palette.

I find why your website doesn't sell, then fix it.
Copy + analytics + build.

If you want a 3-minute teardown of your page, reply AUDIT.

[Thinkmetric | all about Marketing @ThinkmetricNews]

Retail Media wächst weiter. 2026 entscheidet sich der Kanal aber nicht mehr am Budget – sondern daran, ob ihr zusätzlichen Umsatz belegen könnt.

Der Stand:
In den USA stecken Advertiser dieses Jahr 74,40 Mrd. $ in Retail Media (+22,6 %, EMARKETER, August 2026). Im BVDW-Trendmonitor rechnen die Mediaagenturen mit +12 % in 2026 und +15 % in 2027 – 2027 fast doppelt so stark wie der digitale Gesamtmarkt (+8 %).

Was sich gerade verschiebt:

1. Offsite und Instore überholen Onsite. Für 2027 erwarten die Agenturen +21 % Instore und +20 % Offsite, Onsite nur +11 %. Im Shop bleibt das meiste Budget, das Wachstum liegt außerhalb und in der Filiale.

2. Video und CTV sind der Treiber. Offsite-Video +21 %, CTV +20 % (BVDW). US-Retail-Media-CTV soll 2027 auf 7,86 Mrd. $ steigen.

3. ROAS allein reicht nicht mehr. Bei IAB Europe fragen nur noch 49 % der europäischen Buyer nach ROAS (2025: 89 %). Oben stehen einheitliches Online-/Offline-Reporting (66 %), New-to-Brand (63 %) und Inkrementalität (57 %). 82 % der befragten Agenturen sehen beim zusätzlichen Werbeeffekt Nachholbedarf.

4. Daten werden zur Bedingung. 24 % testen Data Clean Rooms, 29 % nutzen sie bereits in Teilen. Ohne nachvollziehbare Daten bleibt der Preisstreit: 77 % finden Retail Media noch zu teuer.

Takeaway: Kauft nicht mehr Fläche, kauft Evidenz. Lift-Tests schlagen schöne ROAS-Dashboards.

Wo steht ihr gerade – noch beim ROAS oder schon beim Sale, den es ohne die Kampagne nicht gegeben hätte?

#RetailMedia

[Thinkmetric | all about Marketing @ThinkmetricNews]

The Digital Equity Act is a game changer for rural healthcare access. It’s about time we prioritize connectivity in underserved areas — it’s not just tech; it’s a lifeline.
https://t.co/6TJMNBpmCp

[Thinkmetric | all about Marketing @ThinkmetricNews]

This piece highlights how ethical influence is paramount for brand longevity. As consumers grow savvier, the brands that prioritize authenticity over gimmicks will lead the pack.
https://t.co/h0RqREr9Pd

[Thinkmetric | all about Marketing @ThinkmetricNews]

Onsharp's journey reveals a vital truth: in an ever-evolving digital landscape, adaptability is more than a strategy—it's survival. Innovation isn’t a phase; it’s a mindset.
https://t.co/WJ4JfFKfqF

[Thinkmetric | all about Marketing @ThinkmetricNews]

Generative search visibility changes the game for SEO. As AI reshapes queries, brands must rethink how they define and own their online presence. Adapt or risk invisibility.
https://t.co/npxUHwk2JM

[Thinkmetric | all about Marketing @ThinkmetricNews]

Recognition in digital communication isn't just about aesthetics; it's a testament to how effectively brands connect with audiences. Real engagement is the new gold standard.
https://t.co/fPbqUvEFxv

[Thinkmetric | all about Marketing @ThinkmetricNews]

Over-regulating data practices risks stifling innovation for small businesses. Striking the right balance is crucial; otherwise, we jeopardize the very growth we aim to protect.
https://t.co/4QfGeoqVNq

[Thinkmetric | all about Marketing @ThinkmetricNews]

The interplay between biodiversity and ecosystem services is a reminder that every marketing strategy needs a strong foundation. Start with understanding your ecosystem, not just your audience.
https://t.co/4EkFdmDk9A

[Thinkmetric | all about Marketing @ThinkmetricNews]

The evolution of rice is more than just consumer demand; it’s a case study in how innovation can reshape perceptions and drive markets. It's time to rethink our staples.
https://t.co/A1SbrPLjCn

[Thinkmetric | all about Marketing @ThinkmetricNews]

Kabir Daya's insights on blending digital innovation with authentic brand storytelling are spot on. The future of leadership lies in creating connections, not just transactions.
https://t.co/KtISix9D0F

[Thinkmetric | all about Marketing @ThinkmetricNews]

Bank marketers are gearing up to harness GenAI in 2025—it's not just about bigger budgets, but smarter strategies that will redefine customer engagement. The game is changing fast.
https://t.co/OGbQQVDYbR

[Thinkmetric | all about Marketing @ThinkmetricNews]

Google's new strategic market status in the UK is a game changer. It begs the question: how will this shift influence competition and innovation in search? The landscape is ripe for disruption.
https://t.co/OMfJvFwkXs