Definition

The UK's leading brand alignment company. From strategy to customer experience, and everything in between.

[Definition @ThisDefinition]

Alas, all good things must come to an end. This is our final tweet (for now at least).

You can still find us on LinkedIn and Instagram (@thisisdefinition). See you there. 👋

[Definition @ThisDefinition]

We’ve been globetrotting and imparting our knowledge for years. Neil Taylor, our Chief of #Brand, has distilled lessons we’ve learnt along the way into key insights for impactful #training.

Read Neil’s insights here: https://t.co/PAjSd9tfzN

[Definition @ThisDefinition]

Despite all the noise around AI's impact on creative jobs, industry pros still leverage its capabilities.

Our video expert Jamie Field shares with @creativeboom the challenges of using AI tools, as well as the promising advancements we’ve seen so far.

https://t.co/McojnTvgBz

[Definition @ThisDefinition]

Our MD of PR @Katy Bloomfield spoke to @prweek and shared strategies for #PR and #comms firms to weather economic storms.

See what Katy has to say: https://t.co/K56cHIfzxr

[Definition @ThisDefinition]

Mastering B2B SEO is complex. But fear not. Our Senior PR and Digital Strategist Matthew Robinson has written the essential guide that takes you through the nitty-gritty of it all.

👨‍💻 Read his full guide here: https://t.co/W1DkS362TG

[Definition @ThisDefinition]

Pitching breaking news?

Our Head of Media Relations Chodosh shares insight from a top-level journo on how to get your story into FT.

https://t.co/mRVFo941Ve

[Definition @ThisDefinition]

The way you brief your PR agency will lay the foundations for success.

Our MD of PR Katy Bloomfield pens down the blueprint for engaging with a PR agency, from creating an impactful brief to selecting an agency that fits you.

Explore Katy’s blog here: https://t.co/AsOd51HZCs

[Definition @ThisDefinition]

Staying on top of social media can be daunting.

Our Head Of Digital PR and Social Media Louise Watson Dowell recently spoke to @TechRoundUK about being forward-thinking in your social strategy (i.e. 'don't underestimate TikTok yo').

https://t.co/2wRTVtC296

[Definition @ThisDefinition]

From his greatest challenge to his luckiest break, our MD of Video Jamie Field shared the lessons he’s learnt with @ProlificNorth.

Seasoned pro or new on the scene, there's wisdom to be found in Jamie's story. Read more here: https://t.co/rrxi2qmRvT

[Definition @ThisDefinition]

Sian Evans, our Head of Production, compares @Pika and @Runway, plus shares a sneak peek at @OpenAI's new contender, Sora.

🚀 For a detailed breakdown and a look into the future of AI in #video production, read Sian’s blog: https://t.co/9NCZs55kQs

[Definition @ThisDefinition]

We've started rolling out monthly office days here at Definition, sparking teamwork and linking our trio of UK bases.

Just last week, we gathered our London crew for round three where our AI Director @lukebudka hosted a Skill Swap session on Prompt Engineering.

[Definition @ThisDefinition]

Navigating the seas of broad reach with niche expertise isn't always smooth sailing. ⛵️

Just ask @winstonstrawnllp. That's why they partnered with us to set them up as global leaders in #maritime, #aviation, and cross-border dealings.

Read about it here: https://t.co/wzFqE11wFz

[Definition @ThisDefinition]

AI has bosses stressing over data and employees fearing job loss.

So, start your AI adoption journey by factoring that into your plan.

Luckily, our Head of Language Nick Padmore shares the process we tell our clients to use.

Find out what to do here: https://t.co/VPHYrLfZuA

[Definition @ThisDefinition]

Our MD of Engagement and Employee Experience Andy Holt, with Allison Cary, Head of IC at Voyage Care, spoke with @IoICNews on bagging Best Magazine last year.

👀 Eyeing the IoIC Awards? Snag some winning wisdom.

Check out the full Q&A here: https://t.co/pmE93BRN54

[Definition @ThisDefinition]

“Should’ve gone to Specsavers.” You’ve heard it and you’ve probably said it.

But what about the other all-timers?

Our Creative Director Dionysis told @TheDrum what makes @VodafoneUK’s red iconic. ❤️

Want to read more? Check out the full article here: https://t.co/KT8GqwuAFw

[Definition @ThisDefinition]

Through some nifty whitepapers and a relentless focus on hot talent topics, we've sparked conversations and engaged audiences across the globe for @CieloTalent 🌎

759 million people to be exact.

Read our full case study here: https://t.co/i85E1PliSU

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Anni Stores, Head of Product Delivery at @MAG_PressOffice, shares how our Process Painkiller expert Joe Lambert helped them slash costs and amp up customer engagement.

How’s that for a win-win?

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Microsoft announced it’s teaming up with Semafor and others to help journos work with AI.

Our AI Director @LukeBudka told @Verdict that publishers need to start licensing their journalists’ tone of voice.

Read the article here: https://t.co/HTIyAUnZL8

[Definition @ThisDefinition]

From UGC to #AI created videos like this pizza ad, our Head of Production Sian Evans spotlights the formats that are helping our clients get the results they deserve in 2024.

Have a read of what’s hot (and what’s not) here: https://t.co/R1XczZNs2W

[Pizza Later @Pizza_Later]

Definitely wasted 3 hours of my life making this today... Everything is AI from the VO to the video and images. Assembled in After Effects. More info below.

[Definition @ThisDefinition]

Unlimited food and drinks. Sounds like a dream, right? Well, not for @RevsDeCuba. Their popular brunch was giving them a massive headache.

So they teamed up with us to fix their brunch woes. 🥂

Find out how we solved their problem here: https://t.co/ZaXaY6ZOe5