This morning, MarketWatch featured our data at @ThisFirst revealing that women now represent 50% of our prenup clients in opposite-sex marriages, completely flipping decades of tradition where men held the financial power and drove these conversations.
As I shared with MarketWatch: “It’s a massive generational shift.”
While Taylor Swift and Travis Kelce’s engagement sparked this week’s surge in prenup chatter (and some of the funniest memes of 2025 so far), the real story is about Millennial women, economic empowerment, and a more practical approach to marriage.
Read the full piece: https://t.co/ozeg9yshzI
In a new @Fortune op-ed, @ThisFirst founder & CEO @libbylh explains how women are reshaping the economics of modern marriage.
Read how smart women are rewriting the rules: https://t.co/E6L2dK4e6a
Best deals always come this way:
Someone in the Karman network (@expa) makes an intro. This one was to @libbylh.
Blown away by her background (Ex-Google, Facebook (Sheryl's first Chief of Staff!), SoFi VP.) and her big idea with First:
Transforming family law by making prenups accessible, affordable, and FAST.
We invested alongside EXPA and CleoCapital because we love to see operators with deep domain expertise solving high-value problems.
So proud of @libbylh and the team at @ThisFirst! They are changing the game for prenups, which are very unfun but very essential. If marriage is in your future, check them out. As @libbylh says, they are non-negotiable!
https://t.co/feciv5Xo8b