Michael Calvin Jones

Founder / CEO @J1SHouse | Building a next-generation media company at the intersection of sports, entertainment and culture.

[Michael Calvin Jones @ThisIsMikeJones]

@WinterSportsLaw @heitner @achristovichh @NicoleAuerbach Exactly, that is what I was stating. USC does not fund BLVD. We are their official NIL partner. That is actually what it appears the NCAA is pushing for based on their language with directing funds and additional benefits provided to sponsors.

[Michael Calvin Jones @ThisIsMikeJones]

@WinterSportsLaw @heitner @achristovichh @NicoleAuerbach They are not targeting entities like BLVD. They are pushing schools away from directly using their pocketbooks to influence NIL (paying for services). Instead they are promoting aligning with orgs like BLVD where there is official alignment and can direct donor funds.

[Michael Calvin Jones @ThisIsMikeJones]

@WinterSportsLaw @achristovichh @NicoleAuerbach This is inaccurate. BLVD is not paid by USC and the current structure is still in alignment with this new guidance.

[Michael Calvin Jones @ThisIsMikeJones]

There is nothing like college football!

[Michael Calvin Jones @ThisIsMikeJones]

👀 👀 👀

#FightOn ✌️

[USC Football ✌️ @uscfb]

Wheels up ✈️✌️

[USC Football ✌️ @uscfb]

Wheels up ✈️✌️

[JuJu Smith-Schuster @TeamJuJu]

So hyped about this!! 🔥🔥🔥🔥 Big week for the Trojans 💪🏾 #FightOn ✌🏾

[Michael Calvin Jones @ThisIsMikeJones]

Going big as always!

The team will be rocking the line as their travel gear for this upcoming weekend.

Huge shoutout to @TeamJuJu for partnering with @blvd_hq on this project.

[BLVD @blvd_hq]

🚨 Limited Edition Merch Drop ✌️

𝗕𝗟𝗩𝗗 x @TeamJuJu

📲 https://t.co/1VbgftRm1N

[BLVD @blvd_hq]

🚨 Limited Edition Merch Drop ✌️

𝗕𝗟𝗩𝗗 x @TeamJuJu

📲 https://t.co/1VbgftRm1N

[BLVD @blvd_hq]

Trojan Legend ✌️😎 @TeamJuJu

#BLVDambassador

[Michael Calvin Jones @ThisIsMikeJones]

@WinterSportsLaw More schools will establish official partners to oversee NIL rights and essentially act as an MMR for Student-Athletes. It shouldn't be the school's MMR partner. It opens church and state-type conversations.

[Michael Calvin Jones @ThisIsMikeJones]

@MattBrownEP Same issue I had when influencer networks would tell us they have 200K creators in their network. It’s irrelevant, we just need 200 high-quality talent within a database and can run nearly any campaign for all of our clients. Quality > Qauntity.

[Michael Calvin Jones @ThisIsMikeJones]

@MattLeinartQB @ReggieBush Throwing up ✌️

It’s come full circle. Now I get the chance to help the current generation get what your generation should’ve.

#BLVD

[Michael Calvin Jones @ThisIsMikeJones]

For context this is more than…

2021 MLB World Series Game 6
2022 NBA Finals Game 6
All 2022 NHL Finals Combined

CFB is a big business 📈

[FOX Sports PR @FOXSportsPR]

.@AlabamaFTBL - @TexasFootball averaged nearly 10.6 million viewers and peaked at over 15.1 million viewers on FOX – 2022’s most-watched CFB game across any network 🥇

Through Week 2, #BigNoonKickoff is up +32% year-over-year and @CFBonFOX is off to its best start ever 📈

[Michael Calvin Jones @ThisIsMikeJones]

Behind the scenes of @blvd_hq’s newest series, The Vibe 🎧

Another way we are showcasing athletes passions outside of sport.

[BLVD @blvd_hq]

𝕋𝕙𝕖 𝕍𝕚𝕓𝕖 🎧 ft. @BoogieEllis

#BLVD

[BLVD @blvd_hq]

𝕋𝕙𝕖 𝕍𝕚𝕓𝕖 🎧 premieres tonight!

Stay tuned ✌️ @BoogieEllis

#BLVD

[Michael Calvin Jones @ThisIsMikeJones]

Last week was massive for @blvd_hq as we launched!

This wouldn’t be possible without an unreal team. A lot of credit to our #BLVD squad:

@spencermharris
@santinostancato
@MitchGerber
@_meganmueller
@BaileyDrum1

A lot more coming soon!

[Michael Calvin Jones @ThisIsMikeJones]

@WinterSportsLaw Way to much focus on entities that won’t exist in what CFB will look like in 3-5 years.

We are in 2020 crypto where everyone has a web3 / NFT company. Now where are they?

[BLVD @blvd_hq]

Welcome to 𝙁𝙞𝙩 𝗖𝗵𝗲𝗰𝗸 😎

➡️ @Lootrunnermario

#BLVD