shantanu chakraborthy

A candid guy in a flat world. Documenting observations from life.

[shantanu chakraborthy @ThisIsShantanuC]

Why Brand Discipline Matters More Than Ever When Discretionary Income Narrows https://t.co/vzXMdgntj2 #BrandStrategy #MarketingStrategy #B2BMarketing #ConsumerPsychology #Leadership

[shantanu chakraborthy @ThisIsShantanuC]

Check out the latest article in my newsletter: Some Needs Are Marketed First https://t.co/NFyZ10J62M via @LinkedIn #BrandStrategy #MarketingCommunications #B2BMarketing #ConsumerPsychology

[shantanu chakraborthy @ThisIsShantanuC]

Business runs on proof. Revenue is proved by contracts. Pipeline is proved by CRM data. But influence does not produce a receipt. It produces a decision that the person making it often cannot trace back to its origin. That does not make the influence less real. It makes it harder to count. And business has a long habit of confusing those two things. #influence #marketing

[shantanu chakraborthy @ThisIsShantanuC]

#AI solved the easy part! https://t.co/MRoAKmcDAf

[shantanu chakraborthy @ThisIsShantanuC]

The CMOs I pay closest attention to are not the ones with the largest budgets. They are the ones who can tell you exactly why they believe what they are doing will work and how they will know if it does not. That discipline is free. It only costs honesty.
#CMOLife #MarketingStrategy #AIinBusiness

https://t.co/UH2A5utigj

[shantanu chakraborthy @ThisIsShantanuC]

The First Brand to Die by AI Commoditization https://t.co/IendBdz7GU

[Concentrix India @ConcentrixIND]

CNX SustAIn, an AI-powered ESG platform that automates reporting, delivers predictive insights, and helps your brand lead with purpose.

Read the blog to know more to know more - https://t.co/ZzVqbZJPF0
@Concentrix

#IntelligentTransformation #RunOnNext #PowerOfConcentrix

[shantanu chakraborthy @ThisIsShantanuC]

#HappyDiwali

[shantanu chakraborthy @ThisIsShantanuC]

Attention, undivided. Still the simplest way to turn noise into meaning.

#Listening #Leadership #Trust https://t.co/QWpgJm37zf

[shantanu chakraborthy @ThisIsShantanuC]

The future rarely arrives as a revolution. It sneaks in disguised as routine.
#Innovation #Breakthrough #CuriousMindset https://t.co/BB05vJv5lI

[shantanu chakraborthy @ThisIsShantanuC]

Most marketing fails not from silence but from noise. Mistaking curiosity for commitment is a false positive that burns trust faster than it builds pipeline. #Marketing #B2B https://t.co/0LGPzdcabO

[shantanu chakraborthy @ThisIsShantanuC]

“Lead, follow, or get out of the way” may sound blunt. In 2025, it reads like sound economics of time.

#Leadership #Clarity #DecisionMaking https://t.co/1VBLIRcq0U

[shantanu chakraborthy @ThisIsShantanuC]

Anyone can inherit a title. Few earn trust. That is the real measure of succession. #Leadership #FutureOfWork #SuccessionPlanning #TalentManagement https://t.co/waZ8Gh3HvE

[shantanu chakraborthy @ThisIsShantanuC]

When the future is measured in dashboards and sprints, agility is simply the cost of staying alive.
#Leadership #DigitalMarketing #Marketing #DemandGeneration https://t.co/98Hil5boq0

[shantanu chakraborthy @ThisIsShantanuC]

In #India, a job is never just a job. One paycheck often feeds parents, siblings, sometimes an entire extended family. That’s why work here is not hustle. It is survival, obligation, purpose rolled into one.

#Workplace #Culture

https://t.co/J4ZlnWql5d https://t.co/J4ZlnWql5d

[shantanu chakraborthy @ThisIsShantanuC]

If you need a title to be heard, you’ve already lost. Authority that depends on hierarchy is just insecurity in disguise. #PersonalBranding #Leadership https://t.co/vdHCMJcRtT

[shantanu chakraborthy @ThisIsShantanuC]

Sales once led the journey. Today, buyers do. Millennials and Gen Z are proving it.

#B2BMarketing #DigitalSelling #FutureOfSales
https://t.co/kr1fLflNam

[shantanu chakraborthy @ThisIsShantanuC]

Commoditisation is not just a function of markets. It is the by-product of collective imitation.

#DigitalTransformation #Commoditisation

https://t.co/6uODSeXxp3

[Concentrix India @ConcentrixIND]

Automation promised scale; now it must deliver intimacy. At our Mumbai roundtable with @Concentrix + @Genesys, 20+ CX & tech leaders explored AI’s role in compliance, personalization, omnichannel maturity. Thanks to all who shaped the dialogue.

[Concentrix India @ConcentrixIND]

In an AI world where speed is easy, differentiation is hard. Join CX leaders to explore what’s next.
@Concentrix @Genesys