Jen Lawson Williams

Marketing specialist, still-life photographer, travel enthusiast, ardent crafter and participant in the great experiment of life-work balance.

[redpepper @redpepper]

Matt tried to pull a fast one on us by using AI to get out of his Zoom meetings 🙄🤖 https://t.co/7AnSY1sfrT

[Jen Lawson Williams @ThisJenWilliams]

Personas help you empathize with the real human beings who are your customers, and help you create messaging that spurs action. Ready to give it a try? Check out these 4 steps: https://t.co/2tPO5lF6zS #persona #marketingstrategy

[Jen Lawson Williams @ThisJenWilliams]

What should a creative brief include? The wisdom of #truthliesandadvertising keeps things simple, "if it's not relevant to the consumer, it's not relevant to the brief." #Advertising #rp30days

[Jen Lawson Williams @ThisJenWilliams]

The creative brief should "reduce all the information from the client, consumer research, and other sources, funnel it down to a single, potent idea, and from that idea create a sense of possibilities, of great advertising waiting to happen." #truthliesandadvertising #rp30days

[Jen Lawson Williams @ThisJenWilliams]

A morsel of wisdom on human behavior from #TruthLiesandAdvertising: "If my life depended on picking which is more likely to be true, 1) what people say with their eyes, posture, and attention, or 2) what they say with their words, I would choose 1 every time." #rp30days

[Jen Lawson Williams @ThisJenWilliams]

If you’re considering a rebrand, or just hard at work managing the brand you’ve got, be sure to ask yourself (and your leadership) these 5 questions to stay strategically on-track: https://t.co/cPcW449ew3 … #rebrand #branding #strategicalignment

[Jen Lawson Williams @ThisJenWilliams]

"in addition to seeking out the people in the general population who use the products we advertise, planners and creatives alike should experience the products for themselves... If they are to truly understand them." #truthliesandadvertising #rp30days

[Jen Lawson Williams @ThisJenWilliams]

"'Bringing out the child' in research respondents is one of my favorite ways of helping them to reveal their true feelings about a subject, because at the same time it tends to focus or simplify responses and it is generally fun." #truthliesandadvertising #rp30days #simplify

[Jen Lawson Williams @ThisJenWilliams]

"Many people, when playing the role of themselves, are incapable of articulating what they really think and feel. But once asked to put themselves into the shoes of another person, their minds open up." #truthliesandadvertising #rp30days #

[Jen Lawson Williams @ThisJenWilliams]

"Remember that in any research, the subjects or respondents, are not really subjects or respondents at all, but people." #truthliesandadvertising #rp30days

[Jen Lawson Williams @ThisJenWilliams]

Established advertising rules... "give us security. They give us the guarantee that we will not do anything wrong. But do they provide any guarantee that we will do anything right? I don't think so." #truthliesandadvertising #rp30days #noguarantees

[Jen Lawson Williams @ThisJenWilliams]

"I use numbers to corroborate findings from research, but I have yet to experience a situation where numbers actually provided the inspiration for a great advertising campaign." #truthliesandadvertising #rp30days

[Jen Lawson Williams @ThisJenWilliams]

"Why is there such a gap between what people say and what they actually do? In research, many people tend to present the personalities and habits they would like to have, rather than the ones they really have." #truthliesandadvertising #marketresearch #rp30days

[Jen Lawson Williams @ThisJenWilliams]

"The problem exhibited by much advertising, that it talks in the language of the company rather than the consumer, starts at the research stage, where moderators use jargon to describe products and assume respondents understand them." #truthliesandadvertising #rp30days

[Jen Lawson Williams @ThisJenWilliams]

Simply considering the question, "do we really need to do research at all?" will have a positive effect on any research that is eventually conducted, because it focuses attention on the key issues that need to be addressed. #truthliesandadvertising #marketresearch #rp30days

[Jen Lawson Williams @ThisJenWilliams]

Reading #truthliesandadvertising and sharing the good stuff here as I go. Today's inspo: "in most fields of human endeavor, the chances of finding a solution or uncovering the truth are increased as more perspectives are taken into account." #rp30days

[Jen Lawson Williams @ThisJenWilliams]

Awesome #MapsHack created by my co-workers at @redpepper Click and play! https://t.co/VVhkoFmop4

[Google Maps @googlemaps]

Take an Instagram peek at a place with this #MapsHack. Click around the map to see what’s up. http://t.co/UqNHnlxJMF

[Jen Lawson Williams @ThisJenWilliams]

Male speech dominance is real. It holds THE WORLD back, not just women. #yesallwomen 10 Words Every Girl Should Learn http://t.co/FoGjG7Kvpn

[Jen Lawson Williams @ThisJenWilliams]

@MikeDMadeIt happy to chat! But, that may have been my colleague @samara_anderson. Let me know the next time you're in Nashville!

[Jen Lawson Williams @ThisJenWilliams]

So glad to see the Streaks app from @healthier_tn get some love! Such a simple way to get healthier. http://t.co/nb4pSZuL53 via @usatoday