Thread

[Thread @ThreadGTM]

Andy Mowat, co-founder of Whispered, has run RevOps at 4 unicorns. His read: the entire GTM stack gets rebuilt in 2 years.

Plus the market-maturity question every founder should be tracking and why the best roles aren't posted, they're whispered.
https://t.co/R2seOX3fHR

[Thread @ThreadGTM]

Nils Vinje on the trap every CEO hits scaling past $5M. "You can't read the label from inside the bottle."

The Pinnacle framework: People → Purpose → Playbooks → Performance → Profit.
Profit is the byproduct. The first four are the work.

https://t.co/d4fRACDt1t

[Thread @ThreadGTM]

Sanjay Pal, WW VP of Software Professional Services at @IBM, on why go-live is the new moment of truth in enterprise tech. Three waves of services leadership — Cisco, Accenture, IBM — and a clear thesis on where AI is taking the role next

Listen here: https://t.co/p2FqPZdUBY

[Thread @ThreadGTM]

A CS team told us they saved 12 hours/week after automating handoffs.

That's 624 hours a year. Per person.

Try Thread → https://t.co/GtdncduxYG

[Thread @ThreadGTM]

A CS team told us they saved 12 hours/week after automating handoffs.

That's 624 hours a year.

Per person.

Let that sink in. → https://t.co/GtdncduxYG

[Thread @ThreadGTM]

We just shipped Playbook Triggers.

It's the feature CS teams have been asking for since we launched.

A thread on why it matters 🧵

[Thread @ThreadGTM]

Shipped 3 things this week. Most excited about this one:

Thread now generates AI image prompts directly in your kickoff email drafts. Your team gets everything they need to send a polished, on-brand message — no extra steps.

Building fast. Watching closely.

[Thread @ThreadGTM]

265M users. Now building the enterprise motion on top of it. Jessica Chiew, Global Head of GTM Strategy at Canva, on scaling enterprise without breaking PLG.

Canva also acquired Simtheory + Ortto in one move. Listen before Canva Create on April 16!
https://t.co/jKZS5UqXlv

[Thread @ThreadGTM]

74% of CS teams are still managing onboarding with spreadsheets and email.

And 70% expect AI to handle half of their onboarding tasks by 2027.

You can't automate what you don't have a system for first.

(via Onramp 2026 State of Customer Onboarding)

[Thread @ThreadGTM]

The #1 reason onboarding takes too long? No one owns the handoff.

Fix the handoff, fix the timeline.

[Thread @ThreadGTM]

AI won’t replace premium media. It will make trusted brands more valuable.

Condé Nast CRO Elizabeth Herbst-Brady shares why AI is a tool (not a voice), how LLMs reward expertise over clickbait & why credibility wins in an AI-saturated world.

🎧: https://t.co/zis7WFTfsl

[Thread @ThreadGTM]

Most churn doesn’t start in Customer Success.
It starts before the deal even closes.

This week, we sat down with Neal McCoy, VP of Customer Success & Professional Services at BigCommerce, to unpack a hard truth most GTM teams avoid:

🎧 Listen here: https://t.co/O1Gi3UBJZJ

[Thread @ThreadGTM]

Stock options shouldn’t feel like Monopoly money. 🎲

This week we sat down with Benjamin Roach, Director of RevOps at Optio Incentives, to unpack one of the most misunderstood parts of modern compensation: equity.

🎧 Listen to the full episode here:
👉 https://t.co/gyRoni3yXf

[Thread @ThreadGTM]

PLG isn't dying. It's growing up. 🌱 This week on the Podcast, we sat down with Tyler Will, VP of GTM Strategy & Ops at Intercom, to unpack what it actually takes to scale revenue when you’re balancing a self-serve and sales-led GTM motion.

🎧 Listen: https://t.co/pqfyRx9sUP

[Thread @ThreadGTM]

Oh look, our first...thread 🧵

Start your free trial → https://t.co/Av7pl849yK

You sell. Thread handles the rest.

[Thread @ThreadGTM]

Thread is here! Your always-on deal co-pilot that automates prep, supports you live and handles follow up.

🧠 Real-time coaching & personalized content
📝 Auto transcripts, scoring, & recording
📬 Sends next steps, updates CRM, tracks momentum

https://t.co/dVnQeWNQel