Life isn't a sprint. Play the long game. Take your time, put your all into what you do and master your craft. Success will follow. Marketing @ Heart & Soil
@DaveDiederen Interesting. What do you think about using a quote or putting the idea of what the article said instead of just the logo? Ex. Rated #1 XZY by Vogue. Do you think that makes it more similar to a customer review as opposed to blank credibility that the have to go hunt down?
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Most bootstrapped founders who try to run ads for the first time have no idea how to write something that stops the scroll.
That’s why they end up making no sales and burning money.
But there’s a simple way to fix that.
Let’s say you sell a supplement for people with insomnia.
Instead of trying to be clever you could just say:
We know how bad it sucks when you can’t sleep.
You end up feeling tired most of the day.
(Product) will make you sleep better and feel energized again.
It’s very effective.
In fact it’s my favorite copywriting formula:
You present your customer’s problem.
You agitate it to make it hurt.
You introduce your solution.
This works well not only for ads but for content too.
Go back to the beginning or this post and read again the first lines.
See what I did?