Luis González “Tim”

[Fernando H. Valls 🗞️ @FernandoHValls]

¿Podemos estar ante el mejor anuncio de la historia de la publicidad? Podemos estar ante el mejor anuncio de la historia de la publicidad.

[Olimpismo Mexicano @OlimpismoMex]

Creo que muchos aun no dimensionan esto:

¡Osmar Olvera es campeón mundial!

En una disciplina dominada por los chinos, venció a dos de los más laureados.

Lo repito: Osmar Olvera es campeón mundial!!!

[Warca 🆇 @PeriodicoWarca]

Nunca sabes con quién te estás metiendo.

[Memes Universidad Nacional @nacional_memes]

Cuando los robots de Tesla lleguen a LATAM 🐺

[Ricky Gervais @rickygervais]

Everyone has the right to believe anything they want. And everyone else has the right to believe that those beliefs are fucking ridiculous. Cheers.

[H🐝 @hxqurl]

This picture goes hard

[Sean Kelly @seanpk]

Elon Musk fired 80% of Twitter (6500 people) and everyone thought that Twitter was doomed.

He was right. Everyone was wrong.

It’s the management masterclass of the decade and every entrepreneur must understand why it worked 🧵:

[non aesthetic things @PicturesFoIder]

one of the best trends 😭

[Maria Jose Castaño @maria_mimia]

“Los amores son como los imperios: cuando desaparece la idea sobre la cual han sido construidos, perecen ellos también”.

Milán Kundera

[@LuisValLe @LuisValLe_A]

-Pegas como niña.

La Niña:

🙌🏻🙌🏻🙌🏻Rebeca Bernal🙌🏻🙌🏻🙌🏻

[gaut @0xgaut]

Ok the metaverse is officially real

[Nike @Nike]

The Alcaraz Era is upon us.

An age in which age doesn’t matter and impossible shots are served with a smile 😏

Congrats Carlos Alcaraz, youngest world no.1, on major no.2.

Your time has only just begun.

[Nathan Baugh @nathanbaugh27]

Students at NYU asked the creators of South Park the million-dollar question:

“What makes a good story?”

They gave one of the best explanations of story I’ve heard:

“If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got something pretty boring.

What should happen between every beat you’ve written down is the words ‘therefore’ or ‘but.’”

They go on to say, “That gives you the causation between each beat, and that makes a story.”

Point 1:

There’s an idea in storytelling called ‘Promise, Progress, Payoff.’

Essentially, a story is a neverending cycle of promises that are paid off over the span of the story.

It’s a cycle of expectation and resolution. Cause and effect. Conflict and progress.

Point 2:

A story isn’t a bunch of random events thrown together.

A story is a series of but / because / therefore moments.

A famous example:

• Harry discovers he's a wizard. Because of this, he goes to learn magic at Hogwarts.
• But then he learns Voldemort wants to kill him and rule the world.
• Therefore, he must find a way to defeat him.

Point 3:

‘And’ implies a simple continuation.

‘But / Therefore’ give prior events meaning through causation.

‘But’ implies conflict. ‘Therefore’ implies progress.

I’m reminded of a Hemingway quote:

“Prose is architecture, not interior decoration.”

Great writing is intentional. It doesn’t wander. It builds upon itself.

***

I hope you enjoyed that! If so, follow @nathanbaugh27. I study the best storytellers ever and share what I learn.

[The World's 50 Best @TheWorlds50Best]

LIVE NOW: Elena Reygadas wins The World's Best Female Chef 2023 title! #Worlds50Best @e_reygadas

[McCannMx @McCannMexico]

Dejaremos esto por aquí y nos iremos tranquila y emocionadamente a celebrar con nuestros amigos de VectorB y Bimbo 👀🥳 #McCannWorldGroup #CannesLions2023

[Luis González “Tim” @Timburgera]

@Cannes_Lions
Día 1.
@McCannMexico 🔥🔥🔥🔥

[Daniel Ek @eldsjal]

Latin music making history! 60% of today’s Spotify Global chart is currently Latin songs … and three songs are música Mexicana 🎸🇲🇽 Shout out to the artists making it happen!

[Luis González “Tim” @Timburgera]

El referente de comunicación y publicidad digital más importante en el mundo. @TheWebbyAwards
Dos finalistas.🔥
@McCannMexico

[T🥁mmy L33 @MrTommyLand]

Te quiero Mexico City!!!!