Tim Luthman

[Tim Luthman @Timluthman]

@Samuel_Ecom1 SUMMER

[Tim Luthman @Timluthman]

@lorenzo_pravata AI

[Tim Luthman @Timluthman]

@NahFlo2n ugcflow

[Florin @NahFlo2n]

Cleared ~$182K running this exact setup recently…

Most people in ecom aren’t stuck because ads don’t work

they’re stuck because they overbuild everything before testing

this is way simpler than you think

- pick a product already converting
- generate multiple AI UGC angles fast
- test hooks, not “campaign structures”
- scale only what actually gets attention

no long production cycles

no waiting on creators

no guessing what might work

just speed + volume + iteration

same system, different creatives, over and over

rt + comment “ugcflow” and i’ll send the full breakdown

(follow for dm)

[Tim Luthman @Timluthman]

@nicktheriot_ Done!

[Tim Luthman @Timluthman]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

[Tim Luthman @Timluthman]

@Aazarshad AI slop

[Tim Luthman @Timluthman]

@FedotOff90 BEAUTY

[Tim Luthman @Timluthman]

@eliasspaningar Komiskt förutsägbara talepunkter från kulturmupparna

[Tim Luthman @Timluthman]

@vivaangandhi_ Video

[Vivaan @vivaangandhi_]

Going to regret leaking this...

I made a step by step cheatsheet on how to make these realistic AI videos for your ads

Like, RT & comment "Video" and i'll send it over

(must be following)

[Tim Luthman @Timluthman]

@oliverwhudson BFCM

[Olly Hudson @oliverwhudson]

Our Ultimate Black Friday strategy (behind £11.5M spend and £43M in revenue for clients) is yours to download for the final time.

It’s backed by 6 years of Black Friday success and over £250M in ad spend.

All packaged in a Google Drive folder, a free download.

👀 What’s inside:

Weeks 1–5 form a structured, five-week prep series - designed to guide you through each phase of your BFCM planning and execution, step by step.

You’ll also find additional resources throughout the Drive (podcast episodes, foreplay boards, canva templates) - all curated to help you make the most of BFCM 2025.

👉 Want the full Google Drive link?
Retweer this post
Comment “BFCM”
Make sure you're following so I can DM it over.

🚨 EDIT: Since publishing these BFCM resources, Meta’s Andromeda update has changed how ads are classified. Visually similar creatives (even with different copy, creators, or scripts) are now grouped under the same entity ID.

This means minor tweaks like adding a banner or updating the offer no longer count as fresh ads. Meta now prioritises true visual and conceptual diversity to drive incremental reach.

As a result, we’ve evolved our approach to focus on:

👉 Testing distinct creative concepts, not just reskins

👉 Refreshing visuals, settings, and formats to avoid grouping penalties

👉 Designing for different audience segments through varied story, tone, and motivator

Keep this shift in mind when reviewing the BFCM materials below as our current creative strategy is rooted in differentiation over iteration.

[Tim Luthman @Timluthman]

@LessEgoMoreData OCT

[Tim Luthman @Timluthman]

@Nate_Google_ ads

[Tim Luthman @Timluthman]

@f3dericobartoli TEST

[Tim Luthman @Timluthman]

@bruno_dl 100

[Tim Luthman @Timluthman]

@ArijanJanes Soap

[Tim Luthman @Timluthman]

@f3dericobartoli Adv