A great product does not drive sales and marketing at startups.
You need to invest here and capture customer attention first.
This isn’t the field of dreams where if you build it they will come.
Building a startup is like 90% perspective and mindset.
View every obstacle you’re facing as an opportunity to get better and don’t stress over everything.
You got this. Keep going.
My top startup sales & marketing books...
Sales books:
1. To sell is human
2. Sales acceleration formula
3. Predictable revenue
4. Challenger sale
5. Sell the way you buy
Marketing books:
1. Play bigger
2. Obviously awesome
3. Tuned in
4. Made to stick
5. 1-page marketing plan
Years venture capital has told startups that valuations are too high...
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Tune out the noise and just keep building.
When thinking of a startup begin with the customer.
For example...
1. Write down say "creators"
2. Write down products they use
3. Figure out which they dislike most
4. Create a competitive advantage
5. Make it easy to switch services
6. Add dark mode
There's your startup idea.
Every startup claims it's changing the world, but you can still thrive without an overt social purpose
How?
> Listen and respond to your staff and customers
> Build and reinforce a culture that prioritizes employee wellbeing
> Treat everyone as whole, unique individuals
10 Reasons to build MVP with No-code tools for your startup:
1. Turn your idea into the portfolio
2. Hack to web development
3. No coding skill is required
4. Do quick experiments
5. Get Feedback faster
6. Less Expensive
7. Reduce the risk
8. Easy to Learn
9. Save time
10. Fast