@leslieanne94 Exactly. They know going in that a large percentage of people would not accept their pricing without additional tactics. If they get a certain percentage of people to actually buy them with their press tactics, it's worth their time.
@Bulldogwgr Kicking team should start out with 12 men. Have a positional player stand by kicker at kickoff. Once kicked, kicker runs off field, and not until kicker is completely to the sideline can positional player run down field.