Met a man from Switzerland who is in Kansas City for the first time.
"Never thought about [KC}. Middle of nowhere, middle of America. Love it. ... It's all about love. It's all about people. It's like, we are all the same. No matter which color, no matter which age. That's it."
Another day, another story about a local business not seeing impact from the World Cup.
International event marketing playbook:
-Pay a few influencers to make a video about your business.
-Get in the algorithm with videos titled “drink like a local at these KC dive bars” or “avoid the line at Starbucks and hit this cute west end coffee shop”
-Drop off flyers at local hotels
-Do not, under any circumstance, complain to local media
Some local folks struggled with marketing basics for this event and that’s a shame.
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"We need to use the home field advantage. We need to use all these fans that are coming to the stadium and all around the U.S."
@BrekShea and Geoff Cameron join SportsCenter to discuss the support for the @USMNT in the World Cup 👏