Todd Marks

Owner of Maverick Marketing & Communications; Maverick Experiential, Maverick PR, Maverick Media, Maverick Sports & Entertainment and Maverick Guns

[Todd Marks @Todd_Marks]

@TrumpTruthOnX Just fucking shut up!

[Todd Marks @Todd_Marks]

@harrisondale88 @wallabies Hooper for Wilson when fit, Wilson adding energy off the bench

[Todd Marks @Todd_Marks]

@brumby_fan Lacking maturity and leadership

[Todd Marks @Todd_Marks]

@JohnBFergo Dumb rugby. No one driving them around the field. Poor options, leaderless, weird use of bench, didn’t look like they actually had a game plan - it’s like they think that playing out the back is the way of the future. When they retained possession and played direct the looked ok

[Todd Marks @Todd_Marks]

@ChristypDoran Ten steps backwards. No leaders on the field. Dumb footy.

[Todd Marks @Todd_Marks]

@Hugh_96 @NSWWaratahs Great job Rivo and the team

[Todd Marks @Todd_Marks]

@_condo 100% agree

[Todd Marks @Todd_Marks]

@ChristypDoran A Warringah Rat! ;)

[Todd Marks @Todd_Marks]

@Rob_McKay Legend!

[Todd Marks @Todd_Marks]

@Rob_McKay @BMcSport @89_Rugby @steve_l15 I’ll listen to the pod but from the squad (not that I agree with squad) my team -
Bell
BPA
AAA
Williams
Canham
Hooper
McReight
Valentini
Lonergan
Gordon
Jorgo
Ikitau
JAS
Pietsch
Wright

Bench
Ross
Pollard
Tupou
Cale
Wilson
McDermott
Donaldson
Daugunu

[Todd Marks @Todd_Marks]

@JohnCleese 42

[Todd Marks @Todd_Marks]

@JohnCleese 48

[Tim @timgedenk]

The death of the average.

We are currently witnessing the total collapse of the marginal cost of creation. Copywriting, design, video editing - skills that previously commanded a premium due to the barrier of technical execution are being democratised to the point of irrelevance.

Most marketers view this through the lens of efficiency. They see a tool that allows them to produce 10x the output for 1/10th of the cost.

When the supply of "good enough" content becomes infinite, the economic value of that content plummets to zero. We are entering an era of infinite noise. If you think it is hard to capture attention now, wait until the internet is flooded with billions of synthetically generated articles, tweets, and videos every single day.

(Which is already happening, just not at the quality and volume that it will in 6, 12 months from now)

In this environment, pure volume is no longer a valid strategy. You cannot out-publish a server farm.

The alpha in modern marketing is shifting entirely from production to provenance.

[1] The Trust Premium

As the internet becomes increasingly synthetic, we will see a massive flight to safety. "Is this real?" will become the single most important buying criterion.

We are moving away from algorithm-optimisation and back towards human-optimisation. Personal brands, founders-led sales, and verified human voices will command an exorbitant premium.

The faceless corporate brand is dead. If a consumer cannot verify the human source behind the message, they will subconsciously label it as "spam".

[2] High-Friction Marketing

For the last decade, the goal was "low friction". SEO, programmatic ads, automated email sequences.

As AI cannibalises these low-friction channels, - bots clicking on ads served by bots on sites written by bots - the smart money will move to high-friction channels.

Live events. Physical mail. Handshakes. Closed-door dinners.

The harder it is to scale, the more valuable it becomes. You prove your value by doing things that cannot be automated.

[3] Taste as a Moat

Large Language Models function by predicting the next most likely token. By definition, they regress to the mean. They give you the average of the entire internet.

If you use AI to guide your strategy, you are opting for mediocrity at scale.

"Taste" - the human ability to curate, to select the outlier, to understand nuance and subtext - becomes the only defensible moat.

The future of marketing is about who has the taste to know what *not* to create.

Paradoxically, the more artificial the world becomes, the higher the premium on being undeniably human.

[Todd Marks @Todd_Marks]

@rugby_podcast TMOs should be restricted to try or no try they are too inconsistent

[Todd Marks @Todd_Marks]

@ChristypDoran So gutsy, but TMOs should be just try or no try! Take them out of the game.

[Todd Marks @Todd_Marks]

@Nick_Wasiliev Waratahs should dominate this and the U19s tournament but Talent ID is pathetic!

[Todd Marks @Todd_Marks]

@Nick_Wasiliev Someone has to work on the Tahs talent ID!!

[Todd Marks @Todd_Marks]

@_condo 💯

[Todd Marks @Todd_Marks]

@NSWWaratahs Go Archie Saunders!

[Todd Marks @Todd_Marks]

@Rob_McKay Find any Belgians?