Facebook owner Meta will restrict news access in Canada after lawmakers passed legislation designed to force it to pay news outlets for hosting their content: https://t.co/GxkPI26ghd
Meta’s expanding the options available via the Instagram API, which will enable third-party platforms to offer more posting functionality within their apps: https://t.co/ff203qozSV
Twitter looks set to make its next steps into facilitating job posts and applications, with a new ‘Twitter Recruiting’ element: https://t.co/bYthddCtsz
Brands are increasingly teaming up with creators such as Beem and MrBeast, who have carved out a niche on YouTube with attention-grabbing and often bizarre stunts. The goal is to get in front of millions of consumers—often Gen Zers: https://t.co/B7vpdxhEVW
Public relations has a reputation problem. At least that’s the case according to a PR industry veteran of 16 years who predominately works with B2B tech brands: https://t.co/4rq2COEWWh
Sam’s Club named an initial group of five technology and agency partners to help in planning, buying and optimizing campaigns on its retail media network: https://t.co/bvhPsaIo9r
A crucial element in any potent #PR campaign is developing a compelling brand narrative that effectively engages your desired audience while differentiating you from competitors: https://t.co/XHzIHhjtAT