Tolulope Olorundero

PR & Communication Consultant & Impact Articulator for B2B Organisations and C-Suites | SDG 4 & 8 Advocate| Convener, Experiencing PR Global Summit

[Tolulope Olorundero @Tolucomms]

Another year to remind you of my mission on X:

For business, networking, and laughs.

I am a PR Advisor & Communication Consultant to B2B &social impact organisations, and c-suites.

I lead @MosronComms, @NGWomeninPR, @PRWomenFDN, and @ExperiencingPR .

Let's do business.

[Nigerian Women in Public Relations & Communication @NGWomeninPR]

This World PR Day, we are asking women in PR and communications one question:

What is one thing you bring to this work that no Artificial Intelligence can replicate?

Empathy? Cultural intelligence? The ability to read a room, sense a shift, and know exactly what to say and when

[Yewande @LionessAtEase]

My mum owns a primary and secondary school somewhere in Akeja, Ogun Sate. There is this man, Papilo, a supplier who handles FMCG products in that area. He comes Tuesdays, Thursdays, and Fridays. Sundays are for my mum and other school owners stocking up for students during break.
He is not the only one. They are everywhere like that.

One thing I know is that most of these sellers don’t pay him immediately, They pay on the next supply day or after a week. Sometimes it stretches to 3 supplies before payment clears.

I've watched him argue back and forth with customers who say no money yet. He still gives them all or little. I've seen this for over 15 years growing up. This is the practice across every informal market in Nigeria. This is Africa’s informal supply chain.

Papilo knows all his customers. He knows their children’s names. He argues, negotiates, and finds a middle ground. No App or AI can replicate this.
Papilo now runs plenty of small kekes distributed all over Akeja and beyond.

In African businesses, relationships aren’t just nice-to-haves. They are part of the infrastructure. And this is where the majority of our builders get it wrong.

A techie once went to get bread at a store and stumbles on a sole distributor supplying them wines. He thinks “so this is how these get their stocks” he goes home to google the numbers and sees millions of retailers, no central database, orders on phone call, cash payments, manual records. He sees the classic Manufacturer → Distributor → Wholesaler → Retailer chain and he goes “yes! This is a gap. This is untapped. I can build this on an app”.
Actually, he is right. But here is what he missed;

The supplier extends credit
The wholesaler knows who always pays at each time.
The sales rep knows whose child just got admitted into university.
The delivery driver knows which shop opens late or earlier
None of this can fit in an app database because they are the everyday circumstantial reality of Nigerian business owners. Your app can’t document this.

A retailer doesn’t always buy from who is cheaper. She buys from who’s delivered consistently for years. The one who lets her pay next week. The one who picks up the phone immediately there is a problem.

See your app can calculate credit just fine. But the distributor knows Mama Olomi missed payment because her shop flooded last week. That context is the business in this part of the world.

You will think funding fixes this but marketForce had $42M and still died. Sendy had $27M, Medsaf had $7M.

Your investors will push you to the usual playbook; free delivery, discounts, cashback, promotions, etc and growth will look incredible at first but the moment the subsidies disappear, you will start to compete with relationships using economics alone.

Then you’d realize your capital didn't buy survival, it brought speed to a broken model. Somebody say Reality!

Now let’s look at the ones who didn’t die. They simply mutated.
Sabi moved into traceability/export infra. OmniRetail leaned into embedded finance.
Sendy’s co-founder built TABB on trade credit data.

Rather than say we’re replacing distributors, they became the operating system behind the distributors helping them;
📍 Manage inventory
📍 Collect payment
📍 Access financing
📍 Discover retailers
📍 Forecast demand
📍 Coordinate logistics

This is the lesson for anyone building in African informal market.

Don’t ask How do i remove the middleman

Ask, what valuable job is the middleman doing that technology can make easier?

Don’t compete with the market woman, equip her. Build the layer she can’t build herself (credit history, verified supply chains, payment infrastructure, etc).

This is because Africa’s distribution problem was never about apps vs humans. It’s about who controls the trust layer. Build that, not the marketplace.

@blocstreets

[Olaamide! @ProlificMidey]

If you don’t understand Yoruba, tell someone to translate for you.

This is so sad 💔 he was wrongly sent to prison for almost 5yrs by someone who has connections. Injustice can’t end in naija o

[Nigerian Women in Public Relations & Communication @NGWomeninPR]

The countdown begins.

This #WorldPRDay, we’re exploring how communicators can evolve from execution to strategic counsel.

14 July 2026 | 3:00 PM

Save the date. More details soon.

#WPRD2026 #NigerianWomenInPR #StrategicPR

[PRWF @PRWF_Global]

Most reputational crises don't happen overnight.

They begin with conversations that never happened.
Warnings that were missed.
Insights that never reached the people making decisions.

Communications should never be brought in only when things go wrong.

[Oyindamola🙄 @dammiedammie35]

Omoh, this one touch everybody, not just Peller 🧎🏻‍♂️‍➡️

[PRWF @PRWF_Global]

As @womeninprghana prepares for its milestone 10th Summit, we celebrate not only this incredible achievement but also the lasting legacy of leadership, collaboration, and excellence the organization represents.

#WomenInPRGhana #PMCGlobal #PublicRelations #AfricaPR

[PRWF @PRWF_Global]

Congratulations to @WomenInPRGhana on celebrating 10 years of empowering women and advancing the PR profession. 🎉

We are incredibly proud of @faithsenam, a proud PMC Global Ambassador, whose visionary leadership continues to inspire communicators across Africa.

[Tolulope Olorundero @Tolucomms]

My most difficult season brought me the gift of reconnected friendships, and taught me the importance of having YOUR OWN people.

[Tolulope Olorundero @Tolucomms]

Don’t be too consumed with trying to survive difficult seasons that you lose sight of the lessons that season is trying to teach you.

Each season has its own beauty, no matter the ashes that attempt to cover it.

[Tolulope Olorundero @Tolucomms]

“Everything worth doing is hard and takes a long time.”

“The only overnight success is someone else’s.”

[Tolulope Olorundero @Tolucomms]

Such an incredible privilege to have a Pastor who keeps watch, and prays for, and over you.

Honestly, it pays to serve God in your youth.

Do it with all your heart, and follow all the precepts. May God keep us till the end.

[Neto @docneto]

If you're not getting regular rejections you're not taking enough shots. If you're not taking a lot of shots you are performing below your potential. High performers get rejected a lot but always end up winning cuz they take a lot of shots.

[PRWF @PRWF_Global]

Senior communications professionals rarely talk about the isolation that comes with seniority.

There is a particular kind of professional isolation that senior communications practitioners do not talk about enough.

[Tolulope Olorundero @Tolucomms]

The funniest new addition to my vocabulary in the last couple of weeks is courtesy 234 X:

"Mouth is Good Motors"

🤣🤣🤣 this thing is hilarious only when you are reading it when it is directed at other people.

If they say it to you ehn 😩😩😭😭 just shut down for the day.

[Dr Gugu Nogwebela @Gugu_Noggy]

BSc: Mathematics, Statistics and Economics
BSc Hons: Pure Mathematics
Masters: Pure Mathematics (cum laude)
PhD: Pure Mathematics

[iamopeyemi🃏 @OpeYeemiii]

My friend is 59 and never wanted children , yet lately she opens up to me about how much she regrets that decision, wishing she had at least one. And there I am, a father myself, quietly wondering what my life would have looked like if I had chosen differently too.

In the end, I reminded her of what Kierkegaard once said: no matter which path you choose in life, you will always find a reason to regret it. The road not taken has a way of looking more beautiful the longer you stare at it.

[Paul Graham @paulg]

If you want something from someone, make it clear what. It's not imposing to ask explicitly for something; it's imposing to be vague and make the recipient work to figure out what you want.

[EUEPiN @eue_pi]

Join the Virtual Inception Meeting of the AEEPA Climate Change and Health Project in Nigeria, featuring Violet Murunga, PhD (AFIDEP).

📅 24 June | ⏰ 10AM (GMT+1)
🔗 https://t.co/5KJZnB5FrV

For policymakers, researchers, CSOs, academics & development practitioners.

#EUEPIN

[Anish Moonka @anishmoonka]

Part 4. In September 2019, the Federal Trade Commission announced that YouTube had "touted its popularity with children to prospective corporate clients" for years while telling regulators it was not a children's platform. The settlement was $170 million: the largest children's privacy penalty in US history.

The contradiction was the business model. YouTube earns money through advertising, and advertising revenue is tied to how long users stay on the platform. The recommendation algorithm, which decides what video plays next in an autoplay queue, learned one thing quickly from watching millions of children watch screens: emotionally intense content keeps children on longer. Rapid cuts, saturated colors, constant music, exaggerated sounds. Whatever held attention was promoted. Whatever lost it dropped out of recommendation queues before the next session started. The algorithm has no category for developmental value. It optimizes for one thing: whether a child finished the video.

Cocomelon is what that selection process produced. The channel launched in 2006, was rebranded in 2018, and by 2021 had been acquired for $3 billion. Today it has 200 million subscribers and 220 billion total views, making it the second most-viewed channel in YouTube history. Its scene changes average roughly every two seconds. No child development researcher reviewed the content before publication. No psychologist approved the pacing.

The shows Rogers, Santomero, and the original Sesame Street team built were designed by people who started from what a developing child actually needs. The algorithm that determines what children watch today was built around a different metric: watch time. More minutes on the platform. Those two starting points do not lead to the same place.