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Tom Cruise has made a social media post praising ‘THE ODYSSEY’.
“Wow! To Chris, Emma, and ALL of your brilliant cast and crew. Thank you for an amazing night in a movie theater. I can’t wait to see it again!”
Christopher Nolan's $250 million movie depends on one building in Burbank, 41 theaters worldwide, and roughly 90 people on Earth who know how to run the projector.
The Odyssey is the first feature shot entirely on IMAX film, and FotoKem is the last lab anywhere that can make the 70mm prints. Every one of the thousands of cuts in the film was spliced by hand with a glue pot. The production burned through 2.1 million feet of negative, about 400 miles of film, and every foot of it flew back to that single lab for processing.
Each finished print costs around $80,000 to make. One Las Vegas theater spent $32,000 on humidifiers just to keep its copy from drying out. Its projector had sat idle since Interstellar in 2014.
Here's what the scarcity bought: when 70mm tickets went on sale a full year before release, 95% of seats sold within an hour. Retail price was $25 to $28. Resellers got $300 to $400. Presales have already broken the all-time IMAX record.
Studios spent 20 years abandoning film because digital was cheaper to ship. Nolan kept the last lab alive and turned the bottleneck itself into the marketing. Thousands of rooms can play the 4K version. Only 41 can show the 18K version, and that gap is why people are crossing state lines for a movie ticket.
The format Hollywood declared dead in 2010 is now the scarcest luxury good in entertainment.
Samson gives advice to succeed as an employee
Even if you aren’t currently an employee, I feel what he says will help regardless of your career path
Great value in 6 mins, try to give it a listen