Tom Demers

Co-Founder, Measured SEM. SEO that compounds for B2B SaaS. I'll rewrite one underperforming page free. You watch Search Console for 30 days.

[Tom Demers @TomDemers]

Content freshness isn’t just about SEO—it’s about staying top of mind for your audience.

[Tom Demers @TomDemers]

Why "Freshness" is Your SEO Secret Weapon

Here’s a fact: Google loves fresh content.
(And so do your readers.)

Google’s "Query Deserves Freshness" (QDF) algorithm prioritizes up-to-date information for searches looking for the latest insights.

[Tom Demers @TomDemers]

If your updated post shows up, you’re golden. If not, Google may still favor the original date.

Pro Tip

Consistently updating your content can boost traffic by 25-30%. Yes, just by tweaking a timestamp!

[Tom Demers @TomDemers]

Got a database of products, locations, or features?

Turn it into scalable SEO with structured templates and light custom content.

It’s how AKC ranks for every dog breed — and it still works.

(Just be careful if you have a newer or lower authority domain.)

[Tom Demers @TomDemers]

Got product or software ratings?

Use them to build “Best X for Y” pages — fast, useful, and scalable.

If your data is solid, you don’t need long content — just clarity.

[Tom Demers @TomDemers]

You don’t need to be an affiliate to rank for “X vs. Y” queries.

With structured data + short blurbs, you can build comparison pages at scale.

Just stay in your lane — and avoid the mistake of going too broad.

[Tom Demers @TomDemers]

GA4 reports feel broken?

It’s probably one of these: metric changes, thresholding, sampling, filters, API gaps, or bad setup.

Learn where GA4 hides the truth — or keep making bad calls off bad data.

[Tom Demers @TomDemers]

Traffic dropped and rankings look fine?

Dig into these GSC reports: device segmentation, search appearance, and crawl stats.

They reveal why traffic fell — not just that it did.

[Tom Demers @TomDemers]

The ability to drive more leads without paying incrementally is the closest thing to an actual money printer that exists

[Tom Demers @TomDemers]

- Step 4: Map specific offers to top performing content as traffic grows

Do this for 6 months and you will drive high intent leads.

[Tom Demers @TomDemers]

How to drive leads with SEO in 2026:

- Step 1: Find a topic cluster to attack
- Step 2: Create content for that cluster & build links to it
- Step 3: Create free tools & resources (templates, checklists, etc.)

[Tom Demers @TomDemers]

Local SEO for home services? Stick to what works:
→ Cost pages
→ Calculators
→ “Best of” lists
→ Informational depth
→ Local links
→ Clean anchor text
Simple. Effective. Still underused.

[Tom Demers @TomDemers]

Don’t just check DR.

Check the traffic graph and keyword difficulty.

If the site only ranks for low-comp junk, that link isn’t worth buying.

[Tom Demers @TomDemers]

✅ Pro Tip: Start small and gradually scale as trust builds.

Takeaway: Prioritize enthusiasm, professionalism, and adaptability over flashy writing. Test carefully, scale thoughtfully, and you’ll build a reliable team.

What’s your top tip for hiring great writers?

[Tom Demers @TomDemers]

Over 10+ years, I’ve hired hundreds of B2B SaaS writers.

If you’re building a team or looking for freelancers, here’s what to prioritize—and what to avoid.

What to Look For in a B2B Writer

1️⃣ Enthusiasm for the Subject

[Tom Demers @TomDemers]

Avoid These Common Pitfalls

2) Don’t Rush Large Orders

Even if their test project is flawless, don’t immediately commission a large batch.

Some writers struggle with volume.

Others may submit a great test piece but outsource the rest or use AI tools for larger orders.