Tom Salvat

👋 CEO @ Concured

[Tom Salvat @TomSalvat]

Do you feel like your content marketing strategy has become stale?
📖 Read more here: https://t.co/4Bwe4S9J5s #ContentMarketing #ArtificialIntelligence

[Kahani Happens @KahaniHappens]

Audiences are time-poor, and however much work you put into a marketing strategy, its existence alone is no longer enough - @TomSalvat @Forbes #ContentMarketing #ContentIntelligence #MarketingStrategy https://t.co/o93OSj2Lpw

[SocialAnimal @SocialAnimal_io]

#Contentcreation is only one half of a successful #content intelligence operation – and, to a degree, it’s the easier half to satisfy says @TomSalvat via @Forbes

https://t.co/VVnLRFg2ni

#contentmarketing #coronavirus #digitalmarketing #AI

[Tom Salvat @TomSalvat]

The collaboration has just been announced between @IDGWorld and @Concured on IDG’s Content Studio. This partnership is sure to make waves and help technology marketers all around the world. Find out more here! #IDG #Concured #marketing https://t.co/j4iJEZg5a9

[IDG UK @IDGUK]

IDG UK and AI-powered content intelligence platform @concured are delighted to announce the launch of the IDG Content Studio - a data-driven, full service content marketing strategy, creation and distribution service for technology marketers. https://t.co/LIyzLKaheh

[CIO Views Magazine @CIOviews]

@TomSalvat, a passionate #entrepreneur and CEO & Founder of @concured featured in our latest edition "The Top 10 #Entrepreneurs with an Inspiring Story Vol.1"
His success story will motivate our readers: https://t.co/DEuqdBK9l1
#Entrepreneurship #contentmarketing #content

[elliehattersley @elliehatters]

Really interesting panel discussion on the value of #AI for brands this morning - great to have the chance to hear from @sonoosingh, @NickChiarelli, @bluebird_mktg and @TomSalvat. Some key takeaways on this thread, starting with this, my personal favourite

[Tom Salvat @TomSalvat]

Some marketing content just seems to write itself. Trying to sell sexy things like fashion items or the latest mobile devices is like trying to market candy to a 6-year-old.

[Tom Salvat @TomSalvat]

People are more likely to trust a brand that they see has been consistent for several years. Your content can contribute to that trust. https://t.co/ZfybHrTfcO

[Tom Salvat @TomSalvat]

It’s not easy to make marketing content for all topics. Financial institutions have it especially difficult. Why might we say that? https://t.co/4733EGfPrJ

[Tom Salvat @TomSalvat]

The whole point of a list is to put things on equal ground. Giving one item more attention or giving it more detail makes the list feel lopsided and dishonest.

[Tom Salvat @TomSalvat]

The human mind has a natural tendency to retreat from things that look overwhelming or too much work. So complex lists would have the same effect.

[Tom Salvat @TomSalvat]

No artist would confuse acrylic paints from watercolors. Such an amateurish mistake could ruin a painter's reputation, not to mention the piece. https://t.co/MWrbRv5YfA

[Tom Salvat @TomSalvat]

Microsoft Word has ruined lists for many modern writers. https://t.co/963qFgm2WF

[Tom Salvat @TomSalvat]

LinkedIn! What used to be a networking site is turning more into a social media site with posts, reactions, and features similar to Facebook. #thoughtoftheday

[Tom Salvat @TomSalvat]

Unless a user showed a lot of interaction with a brand, it was unlikely that they would see an organic result. At one point, the organic reach of businesses on Facebook was only around 2%.

[Tom Salvat @TomSalvat]

Choose the right channels for your content marketing.

[Tom Salvat @TomSalvat]

You can have the best content on the web, but if it’s not put in a place where the audience can find it, then it’s not going to help you. https://t.co/r426yPuvO9

[Tom Salvat @TomSalvat]

Content is anything that adds value to the reader’s life. #fridaythought #quote

[Tom Salvat @TomSalvat]

Want to know why you should use a content marketing platform? Our latest blog will tell you. https://t.co/2m1d87YwZ8

[Tom Salvat @TomSalvat]

I know you've heard of someone not being able to see the forest for the trees. When someone gets too down into the details, they can lose perspective. https://t.co/607tHwdz0z