Tom Scourfield

Founder at Lemon Leverage | Ghostwriter for high-impact founders & creators | Sharing my favorite ideas on writing and business

[Tom Scourfield @TomScourfield1]

@THArrowOfApollo Code

[Tom Scourfield @TomScourfield1]

@TheMattBerman @openclaw @vishalojha_me @Meta Ads

[Tom Scourfield @TomScourfield1]

@JJEnglert Gtm guide

[Tom Scourfield @TomScourfield1]

@TheMattBerman @openclaw @rapidapi 1000

[Tom Scourfield @TomScourfield1]

@IMJustinBrooke Skills

[Tom Scourfield @TomScourfield1]

Just got back from Offline Mode in Miami hosted by Greg Isenberg. 5 learnings on content & AI in 2026:

1/ Content orbits > content funnels:

Timing matters, create an eco-system of content to keep your customers engaged. They’ll buy when they’re ready:

• Top of funnel: Focus on your audience and their problems (the discovery phase)
• Middle funnel: Introduce proof that you can help solve their problems (Use lead magnets to grow your email list)
• Bottom of funnel: All about you and your offer

Most people trip up because they think through the lens of their product and shout about it on LinkedIn, but that’s not where people buy.

2/ Finding your content playbook:

Ask yourself:

• Who are you serving: list their problems, what are they not getting elsewhere, and what do they look like?
• How can you serve them: what content format will work well and what channel will you use? List the pillars you can talk about and focus on one channel
• Set up time where you’ll be creative and consistently create content, if you have the budget, hire help

Need a few investor leads? Then you don’t need to build a 50k audience on Instagram. Want to scale an email list with 20k high intent b2b subscribers? LinkedIn matters more.

3/ Here’s what’s working on LinkedIn:

• The algo punishes posts with links, but less reach can be a good trade-off for the increased conversions (add links 4 hours after posting to still get reach)
• LinkedIn to Substack is a hot channel right now: test on LinkedIn, expand topics with good engagement on Substack
• Show up and add value in the comments to get visibility and scale to 10k followers faster
• Post 5-7x a week
• POV and unique angles matter, you have to take a stance

4/ Find your $10k/hour task:

It’s hard to grow a business when you’re working in it:

• List everything that could be automated, delegated or deleted
• Clawdbot can automate tasks 24/7 (like sourcing trending X posts to give you inspiration when you sit down to write in the morning)
• Hire a great EA to take human-led work off your plate
• You focus on sales, product ideas, content direction and all the 10k/hour tasks that move the needle

You don’t need to do this all in one go. If AI or an EA can help make a 10-step process a 5-step process, that’s still a win. Treat your time as finite units of value and spend them wisely.

5/ AI is a tool, not the product:

Lots of people lining up to vibecode products, few have the distribution. The ones that succeed will understand real problems through manual work:

• They have a clear ICP and a content system to attract them
• Offer services to do the boring manual work first to learn on the job and find problems
• Sell a service > productize the most popular offer > transition into self serve + saas options

Most jump straight to a product. But the best products come from selling a manual service first.

Great 2 days, thanks to Greg and the team for putting on such an awesome event.

[Tom Scourfield @TomScourfield1]

Founder: “My content gets zero engagement.”
Me: “It might be because of THIS problem:”

You're posting content without a content strategy:

• You share random thoughts and industry takes
• But you have no systematic approach
• And you're missing the psychology of conversion

More posts won't save your LinkedIn if you don’t follow a system which works.

And if you continue like this, you'll:

• Burn out from constant content creation
• Build an audience that never converts
• Wonder why competitors with fewer followers get more business

In other words, you'll spend a lot of time building something with little return.

But it’s an easy fix.

Here are the 3 types of content that every founder needs:

Pillar 1: Reach Posts (Authority Building)

• Curating and analyzing cool projects/people/stories
• Breaking down successful companies/strategies
• Industry trend analysis

Goal: Maximum impressions and reach.

Pillar 2: Trust Posts (Personal Connection)

• Founder wisdom and lessons learned
• Company/personal milestones
• Behind-the-scenes stories
• Personal frameworks and experiences

Goal: Build a deeper audience connection. People buy into people, not company names.

Pillar 3: Conversion Posts ("The Sauce")

• Step-by-step playbooks and frameworks
• Tactical advice and actionable insights
• Industry-specific strategies

Goal: Generate leads and drive conversions by giving away your playbooks for free.

The bottom line:

Most founders treat X & LinkedIn content like a diary.

But successful founders treat it like a revenue engine.

If you scroll through the feed, you’ll see that the bar is pretty low.

So if you use this system and find ways to add value to your audience, you’ll grow.

[Tom Scourfield @TomScourfield1]

I'm British. My girlfriend's Indian.
10 Indian oddities the British mind can't comprehend:

1) The Sacred Art of Hand-Eating

No cutlery needed for that curry.

What seems messy to Brits is actually a precise art:

• Right hand only
• Perfect rice-ball technique
• Enhanced taste & texture

I still get strange looks when my girlfriend forces me to ditch the fork at Indian restaurants.

2) The Name Taboo

Calling elders by their first name? Absolute sacrilege.

It's all about respect:

• Uncle/Aunty for family friends
• Ji/Sir/Ma'am for elders
• Special titles for each relation

Try explaining to British colleagues why you called their mum "Aunty" on first meeting...

3) The REAL Tea Culture

My girlfriend laughed when I offered her PG Tips.

Indian tea is all about:

• Fresh-ground spices
• Simmered to perfection
• Multiple daily rituals

Turns out, our afternoon tea is just leaf water compared to this.

4) The Endless Family Web

Family trees in India are more like family forests.

You'll get invited to your cousin's wife's sister's husband's dog's aunt's wedding.

And yes, you're expected to go.

In India, wedding guest lists aren't lists - they're suggestions. The whole village might show up!

5) Community Over Everything

Individualism doesn't exist in India.

The collective spirit means:

• Everyone's business is everyone's business
• Unprecedented support in crisis
• Village-style problem solving

When someone passes, the community rallies - no need to hire funeral planners there.

6) Post-Pregnancy Pampering

New mums are treated like queens:

• 40 days of complete rest
• Special healing foods
• Traditional massages

Meanwhile, British Mums quickly return to daily life...

7) The Spice Scale Deception

"It's not that spicy" = Prepare for fire.

British "hot" curry = Indian "mild".

There's no in-between, just tears and denial.

8) Force-Feeding as Love

Refusing seconds isn't just rude - it's emotional damage.

You don't leave until you're roll-worthy.

"No" just means "convince me harder."

9) The Sacred Shoe Rules

Feet up on furniture with shoes? Criminal offense.

Shoes off at the door isn't just polite - it's law.

Your British "house shoes" won't save you here.

10) Book Reverence

Books are sacred objects.

That scene in Wicked where books get kicked?

Caused more drama in Indian households than any family feud.

Knowledge = literal divinity here.

That's it!

Hope you enjoyed it.

More insights coming on navigating this beautiful cultural experience.

[Tom Scourfield @TomScourfield1]

@awilkinson Such a common trait in entrepreneurs. I got diagnosed a few years ago and it suddenly everything made sense. Having a coach and using AI has been a game changer to reclaim focus & fulfilment with less of the negative side effects.

[Tom Scourfield @TomScourfield1]

@Thomashornall @Nicolascole77 @dickiebush You’re crushing it man 🔥

[Tom Scourfield @TomScourfield1]

I’m British.

I recently spent two weeks in the US for a mastermind.

What I witnessed left me stunned and forever changed how I think about life and business.

Here are 7 brutal truths about US vs UK culture:

1. The enthusiasm gap. Americans are fueled by optimism, while Brits have created a tall poppy syndrome culture.

2. University paradox: The UK has 4 universities in the global top 10. Yet US graduates are 5x more likely to start companies.

3. The self-belief gap: hanging out with our American counterparts feels like meeting a lost cousin who was raised with more confidence.

4. Taking risks: In San Francisco, failure is a badge of honor. In London, it's something to hide on your CV.

5. Creation vs service: Silicon Valley builds the future, while London serves old money.

6. Millionaire migration: The UK is predicted to lose 9,500 millionaires in 2024. The US is predicted to gain 3,800.

7. London has nearly all the traits for creating an innovation hub: European talent access, free healthcare and reasonable taxes. But the culture doesn't breed growth. Maybe the grey weather has something to do with this.

As someone who grew up in a remote British village, I say we need to teleport some of the American energy over here.

[Tom Scourfield @TomScourfield1]

@awilkinson RIP credit card. This is awesome 👌🏻

[Tom Scourfield @TomScourfield1]

We're wired for connection and the best connections I've created happen because we speak the same language.

Whether it's a client who sees that I get what they're going through, or a new friend who's at the same stage in life.

The best relationships flow naturally.

[Tom Scourfield @TomScourfield1]

@t_blom Proximity is insanely poweful.

[Tom Scourfield @TomScourfield1]

The most useful muscle I’ve found worth building in business: being okay with chaos and mess in order to focus on the one thing that actually makes an impact.

[Tom Scourfield @TomScourfield1]

@Thomashornall Nailed it, congrats man 🚀

[Tom Scourfield @TomScourfield1]

The quickest path to creating change for me has always been and always will be:

Proximity.

- Moving countries
- Going to see friends
- Paying to be around a business coach

I’ve found everything improves when I’m in the right room with the right people.

Works both ways.

[Tom Scourfield @TomScourfield1]

3 micro-thoughts which save me hours by staying on course:

1/ Make before you manage. Every day.
2/ Figure out the basics before looking for the hacks.
3/ Treat time as capital. But there are no refunds for spending it incorrectly.

[Tom Scourfield @TomScourfield1]

@awilkinson @ChatGPTapp @getlindy Did you hire someone to train GPT on the real estate legals? Been using it at a basic level to help query and negotiate real estate docs and its been game changing.

[Tom Scourfield @TomScourfield1]

Sunday reset:

• Writing session
• Walk and brunch with friends
• Pretend London has blue skies