Tomas Kadlec

I test what AI can really do, in my business and my life. You see the results: real numbers, also the failures. Entrepreneur from Czechia.

[Tomas Kadlec @Tomakadlec]

Google's November core update started 10 Nov and can run 2 weeks. Black Friday is 27 Nov.

Save a Search Console baseline for 2-8 Nov today, watch only money pages, keep a paid plan B ready, change nothing that works.

[Tomas Kadlec @Tomakadlec]

"Nobody here pastes client data into ChatGPT."

LayerX: 77% of AI users at work paste data. 82% of pastes come from personal accounts.

A ban moves it to the phone. A filter misses it. Give people a better official tool and check it's used.

[Tomas Kadlec @Tomakadlec]

89% of marketing leaders raised AI search budgets. 24% can prove it pays. (Sapio for Peec AI, 700 leaders)

Step one is free: an "AI (all)" channel in GA4 above Referral, key events not sessions, and one form question.

[Tomas Kadlec @Tomakadlec]

I built a free AI crawler check and ran it on my own site first: 12 of 13.

The miss: no https://t.co/jsg20iOnzZ data. Fixed in 11 minutes, now 13 of 13.

16 AI crawlers, 13 checks, one URL:
https://t.co/UcEyOB1x3C

[Tomas Kadlec @Tomakadlec]

My website blocked its own deploy twice this week. Reason: AI traces.

It checks every release for hidden characters, chat phrases, placeholders and AI-tagged links.

Same check, free, no e-mail:
https://t.co/vqwgudg4j6

[Tomas Kadlec @Tomakadlec]

An AI influencer trashes your product. Who do you sue?

Not the avatar. The operator is liable. If you can't find them, the law is slow and the platform is your fast track.

And your own AI mascot? No copyright. Register a trademark.

[Tomas Kadlec @Tomakadlec]

Google: 10 links, position 4 still gets clicks.
ChatGPT: one answer, maybe 3 brands. You are in or you don't exist.

GEO is not the new SEO. It is SEO plus PR: strong own pages and other sites talking about you.

[Tomas Kadlec @Tomakadlec]

Human in the loop often means human on autopilot.

We approve AI like we follow a satnav. Experienced radiologists fell from 82% to 45.5% accuracy when AI was wrong.

Fix: fewer approvals, on the right things, and plant fake errors to measure if anyone still reads.

[Tomas Kadlec @Tomakadlec]

AI chats forget. Files don't.

My setup: one GitHub repo, a folder per project (TODO, timeline, decisions), and 7 commands every agent knows. /next = where we stopped. /end = save the chat as notes and push.

Every new chat starts small and cheap.

[Tomas Kadlec @Tomakadlec]

Does ChatGPT recommend your brand? 10-minute test:

1. 5 real buyer questions (no brand name)
2. Ask ChatGPT, Gemini, Perplexity in fresh chats
3. Note who is mentioned and which pages are cited

AI repeats what other pages say about you. Be on those pages.

[Tomas Kadlec @Tomakadlec]

@carlquintanilla @opinion 500 out of 320 million. Agents are not buying yet, but they are already choosing. My bet: the recommendation part moves to AI first, checkout comes much later. If you are not in the answer, the agent never gets to your app.

[Tomas Kadlec @Tomakadlec]

@asaio87 Agree. Bing is the only first-party data on AI citations we have right now. Tip: compare the pages it shows as cited with what ChatGPT and Perplexity cite for the same questions. The pages that show up everywhere are where you work first.

[Tomas Kadlec @Tomakadlec]

@ansonlin On #5: the part most people miss is that AI recommends you mostly based on other sites, not your own. Reviews, comparisons, Reddit threads. So AEO looks less like SEO and more like PR.

[Tomas Kadlec @Tomakadlec]

Brand websites get only 1 in 7 AI citations on shopping questions.

72% go to editorial publishers. 3 of 4 AI shopping shelves send people to retailers, not the brand. (OptimizeGEO, 40k queries)

Your product page is not enough. Other sites have to write about you.

[Tomas Kadlec @Tomakadlec]

I give my personal brand 1-2 hours a day. AI agents do the rest: drafts, scoring, scheduling, all from one GitHub repo with my rules.

I do ideas, decisions and real conversations.

What would you never let an AI agent do for your brand?

[Tomas Kadlec @Tomakadlec]

AI agents now generate ~80% of tokens on OpenRouter (Menlo Ventures).

The question is no longer "can an agent do it" but "where does it stop".

My 3 zones:
green = alone
yellow = I approve once
red = only me (money, legal, delete)

[Tomas Kadlec @Tomakadlec]

ChatGPT ads are live in all EU countries since 24 Aug.

But the ad sits under the answer. If ChatGPT recommends your competitor, your ad is a banner under their win.

Check organic first: robots.txt (OAI-SearchBot), 5 buyer questions, product data, cited pages. Then test ads.

[Tomas Kadlec @Tomakadlec]

Dead by Amazon vs. Dead by Elon.

Dead by Amazon:

You launch a successful product on Amazon. Sales explode.

Amazon learns your business, finds your supplier, launches its own competing brand, and undercuts you by 20% thanks to tax loopholes.

Dead by Elon:@elonmusk

Elon creates an entirely new market. Then becomes your biggest customer.

Orders explode. Revenue skyrockets. Your CEO collects record bonuses. Investors celebrate. Everyone feels like a genius.

Meanwhile, Elon is studying your technology, buying the same machines, and building his own factories.

Then he scales production, slashes costs, and wipes out half your valuation.

He deploys AI, automates processes, and innovates at a speed your company should have achieved 5–10 years ago.

Amazon copied your product.

Elon copied your entire industry. Then made you obsolete.

[Tomas Kadlec @Tomakadlec]

My radical vision for 2035:

A normal salary buys a normal home.

Build more homes near jobs. Speed up permits. Make construction cheaper.

The next generation deserves a front door of its own.

What would you change first in your city?

[Tomas Kadlec @Tomakadlec]

The energy race I want to see:

Countries competing to give people the cheapest clean, reliable power.

Warm homes. Productive factories. Affordable transport.

An energy breakthrough should show up in the monthly bill.