Toni Hohlbein

Talking about building revenue in tech.

[Toni Hohlbein @Toni_Hohlbein]

After 20 years of trying. I think it’s clear “process” won’t fix your CRM Data.

AI will.

- clean up your records based on previous conversations

- enrich records when you need them

- run next steps based on what you talked about with the prospect.

[Toni Hohlbein @Toni_Hohlbein]

What I would do differently next time? I’d check what shows already exist in the space and pay a little money to tap into their audience.

[Toni Hohlbein @Toni_Hohlbein]

We made it to the top 0.0001%. We reached 200 episodes with The Revenue Formula. Here are 5 reasons why creating a podcast is a bad idea. 🧵

Podcasting takes time before its paying off. Its easy to get discouraged and give up. Literally 99% of folks don’t make it to episode 20.

[Toni Hohlbein @Toni_Hohlbein]

5. Growing the show takes work. Word of Mouth is great. But it’s an incredible bar to break through consistently. Instead you need to tell people that you exist - again and again.

[Toni Hohlbein @Toni_Hohlbein]

4. Good content isn’t enough. Podcasting is as much entertainment as it is education. Even the best insights need to come with softer reasons (humor, character, etc.) to keep listening.

[Toni Hohlbein @Toni_Hohlbein]

3. Guests won’t give you the reach you are hoping for. Rarely are the big names posting on their social that they went to yet another Podcast. Tapping into their audience is really hard.

[Toni Hohlbein @Toni_Hohlbein]

2. It’s hard to find 2 committed people in a company to do this for 1-2 years. And if the founder isn’t part of it, then its 80% less interesting for an audience already.

[Toni Hohlbein @Toni_Hohlbein]

1. Podcasting takes a lot of time before its paying off. Its easy to get discouraged and give up. Literally 99% of folks don’t make it to episode 20.

[Toni Hohlbein @Toni_Hohlbein]

Are there #gtm folks on twitter? Or is everyone on LinkedIn?

[Toni Hohlbein @Toni_Hohlbein]

Intentions is not a plan.

Hope is not a strategy.

#planning #saas #growth

[Toni Hohlbein @Toni_Hohlbein]

I wonder how many #RevOps folks are on twitter.

And how many might join now that @elonmusk took over.

[Toni Hohlbein @Toni_Hohlbein]

@DStrachman It all was sound advice when it happened.

[Toni Hohlbein @Toni_Hohlbein]

If you were the one hiring. It’s probably because you need to over come your cognitive dissonance.

[Toni Hohlbein @Toni_Hohlbein]

I have never fired anyone too early. Once you feel it’s no the right fit, it’s all self-fulfilling prophecy from there.

[Toni Hohlbein @Toni_Hohlbein]

Why is everyone calling it CAC Payback in #SaaS? Isn’t it simply ROI?

[Toni Hohlbein @Toni_Hohlbein]

#Revops is about transformation not about optimisation. The sooner you realise that the easier it will be to fund the team properly.

[Toni Hohlbein @Toni_Hohlbein]

@Jason Or just work for UK or Nordic tech companies. Same pay. Better time zones.

[Vala Afshar @ValaAfshar]

Experience in your business is important, but experience is a bias.

What's more important than experience is the rate of learning.

—@vkhosla

[Product Hunt 😸 @ProductHunt]

Marketing Startup: “We have no competitors“

[Falcon.io @FalconIO]

“It’s not about how cool your tech is, it’s about really helping people solve their problems. ” - @TamaraMcCleary on innovative ways to strengthen #SocialROI #SMMW18 #HumanFirst #ButOurTechIsAlsoCool