Tony Capetola

VP of Marketing @SalesandOrders

[Tony Capetola @TonyCappy]

In honor of #internationalwomensday - A big shoutout to all the incredible #womenintech #womeninmarketing - just like our very own Julie Winocur, Supervisor to our entire #ecommerce #customersuccess team here at S&O!

[Tony Capetola @TonyCappy]

A massive thank you to our incredible Partner team
@MSFTAdvertising as Sales & Orders has now been elevated to Elite Partner status! A journey that began years ago and will continue on as we work to spur on #growth for #ecommerce businesses globally!
https://t.co/1diBjj5OMx

[Tony Capetola @TonyCappy]

DO IT NOW! #ecommerce store owners need to verify their phone numbers in #GoogleMerchantCenter to avoid an account suspension - its quick and easy - here's how to do it!
https://t.co/IsNoWeNj8J

[Tony Capetola @TonyCappy]

With Apple's #iOS14 expected to roll out this spring, #ecommerce merchants must get ahead of the changes to #FacebookAds and prepare for the #privacyfirst world we are headed towards
https://t.co/hTy5zhA5gb

[Tony Capetola @TonyCappy]

#GoogleMerchantCenter suspensions are THE WORST! Ever since #COVID, there's been a steady increase in them - but fear not #ecommerce store owners - here's how you can go about fixing those issues and getting the suspension lifted!
https://t.co/6ezMvmafxL

[Tony Capetola @TonyCappy]

What the #Maryland #DigitalAdvertising #Tax could mean for #ecommerce #PPC #socialmediamarketing remains to be seen but should be watched carefully by merchants and advertisers alike!
https://t.co/fvSFpxHm6e

[Tony Capetola @TonyCappy]

The #Privacy First Web will soon be upon us - #Google and #GoogleAds has been talking about it for some time but now the official word is out - 2022 will mark the end of #PPC ads tied to browsing histories...
https://t.co/2xTi7n5ScG

[Tony Capetola @TonyCappy]

Advertising with #Google in or to #EU / #UK? Come April 21st, 2021 - sites found as non-#GDPR compliant could very well see their #GoogleAds account suspended!
https://t.co/c3zrKUp9jd

[Tony Capetola @TonyCappy]

@GinnyMarvin Congrats Ginny! Google is lucky to have you!

[Tony Capetola @TonyCappy]

Running #SearchAds #PPC? #ecommerce #PPC? New surcharges are coming for #GoogleAds advertisers in #France & #Spain
https://t.co/6N0zXlZXAK

[Tony Capetola @TonyCappy]

Whoa! Showcase Shopping Ad Groups are "coming to an end" in #GoogleAds for #ecommerce merchants. BUT WAIT! THERE'S MORE!
https://t.co/nDLrTN02nk

[Tony Capetola @TonyCappy]

#Repricing on #BuyonGoogle has come to the US - eligible #ecommerce merchants can now start taking advantage of them!
https://t.co/ZnwhlO9xlJ

[Tony Capetola @TonyCappy]

Heads Up Merchants: Migrate to Buy on Google's Zero Commissions by February 18th or your #productlistings will go bye bye! #ecommerce #GoogleShopping
https://t.co/ecM0Eppsur

[Tony Capetola @TonyCappy]

Mark Your Calendars #ecommerce store owners! Stricter pricing enforcement is on the way for #productfeeds sent to #GoogleMerchantCenter - Coming April 6th 2021!
https://t.co/DSB9zICndj

[Tony Capetola @TonyCappy]

#peoplefirst #PPC to us means ensuring every #ecommerce business owner has the opportunity to reach more shoppers wherever they are searching online. We're proud to be partnered with @MSFTAdvertising - together we are making this a reality!
https://t.co/m6EMt88GTw

[Tony Capetola @TonyCappy]

What's in store for #ecommerce in 2021? #Fulfillment should be at the very top of mind. How are you going to compete? What adaptations will you need to make? Our friends @CalcuratesTeam by @AmastyTeam have their pulse firmly on what to expect!
https://t.co/PfKrBsnCKB

[Tony Capetola @TonyCappy]

#lovingthenewlook at #GoogleMerchantCenter - With an all new look and feel, Google has done away with the "eternal dark mode" version of the Merchant Center UI to kick off the new year for #ecommerce
https://t.co/51LY6OIR5t

[Tony Capetola @TonyCappy]

We're partnering up with @Snapchat to help #ecommerce business owners take '21 by storm! For a limited time, eligible store owners can earn $150 towards their #Snapchat ads - #scommerce #socialmediamarketing
https://t.co/nyN0ORbVZl

[Tony Capetola @TonyCappy]

It's Official! Now showing in Merchant Center - Google Free product listings and Buy on Google get their distinctions - no longer Surfaces across Google or Shopping Actions...

#ecommerce #googleshopping
https://t.co/cr6COVBT5y

[Tony Capetola @TonyCappy]

What a thoughtful and delicious gift from our partners @clearbanc! Cheers to a wonderful holiday season, a new year, and continuing this amazing partnership supporting #ecommerce merchants off all shapes and sizes!