Then along comes Laszlo biro that realises that the problem isn't the design but the ink. Its too wet it flows too fast and takes too long to dry. Biro makes a few changes and master's the ballpoint pen.
In order to understand how it became successful we must understand the origin of the pen. In the past traditional quills were usually dipped in ink in order to write. This process was both expensive and difficult to use hence writing was an art.
Long ago people envisioned flying cars, Moon bases, and making the desert bloom using cheap, abundant energy from nuclear power. Today we hope, at best, to avoid disaster: to stop climate change, to prevent pandemics, to stave off the collapse of democracy.
all the dragons in our lives,
are perhaps princesses
expecting us to be handsome and brave
all the terrifying things
are perhaps nothing but helpless things
but waiting for us to help them.