Topaz Booysen

[Deeksha Manju Prasad @NEUROmkt101]

The “anchoring effect” is a cognitive bias that causes people to rely too heavily on the first piece of information they receive when making decisions, whether it is true or not. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Talia Mauro Armani @talia_mauro_a]

Round numbers, sales and discounts or bundling products are all examples of how marketers can approach and encourage consumers to buy more @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

Having analysed this advert in detail, have to commend SurveyMonkey for their deep understanding of the Achiever target audience & the ways in which they've triggered all 3 Triune brain layers!
https://t.co/niGITQTX96

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

It was a great day of presentations by classmates in #Experiential Marketing class at Toulouse Business School today, and the VALS model was a clear winner for analysing and targeting B2B customer segments.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

Despite brands' effort to control the narrative around their brand identity, the public-created brand image will have the final say. Authenticity is key to avoiding backlash, like these brands accused of #greenwashing.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

Behavioural Pricing: the way a price is communicated has a significant impact on consumer behaviour. The price tag of 3.99 rather than 4 is intentional, and about much more than the 1 cent difference.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

This is a great visualisation of the 2 systems of reasoning, the experiential (automatic) and the analytic (deliberate), as described in Daniel Kahneman's Fast and Slow.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

A lesson Germanwings experienced when its airplane was crashed by a self-destructive copilot, hence the rebrand to Lufthansa.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Deeksha Manju Prasad @NEUROmkt101]

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
~Warren Buffett

The same goes for brand images and how it’s ruined in minutes!
@lets_NEUROmkt #NMKTRCH #XperientialMkt

[Deeksha Manju Prasad @NEUROmkt101]

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
~Warren Buffett

The same goes for brand images and how it’s ruined in minutes!
@lets_NEUROmkt #NMKTRCH #XperientialMkt

[Topaz Booysen @TopazB1]

Makes us wonder what the next phase of social validation will look like, in the age of #AI and the 4th #IndustrialRevolution. Will it be how many handshakes we get in the #Metaverse?
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Deeksha Manju Prasad @NEUROmkt101]

Evolution of social validation
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Deeksha Manju Prasad @NEUROmkt101]

The “Triune brain theory” proposes that the human brain is composed of three distinct evolutionary layers -Primitive, Limbic, and Neocortex,each with its own functions and behaviors.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[ARYAN ARORA @ARYANAR38899691]

Well we think that we analyse situations a lot and take decisions considering every aspect but unknowingly 95% of decisions are instinctive. Humans are stupid.
@lets_NEUROmkt #nmktrch #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

Is it a donkey or a seal? A rabbit or duck? A woman's face or tree and birds? Relative perception and context play a major role in the perception of content.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

#Scarcity messaging like "60 seconds left to secure this price", "only 2 seats available" and "before stocks run out" have a notable psychological impact: the urgency to fulfill that need/want can become all-consuming!

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

#Social validation has been around since the beginning of humankind. As herd animals, we can't help but like what others like, whether it is an inspired cave drawing or the latest TikTok trend.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

Happy endings are not only for #fairytales. They have a place in experiential marketing too, as a powerful mind mechanism. The happier the end of an interaction with a brand, the better the consumer considers the whole process.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

The 4 drivers of perceived value = psychology (incl. personality) + sociology (incl. culture) + beliefs + perceptions (most easily influenced)

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Laurine Meyer @laurinemeyertbs]

“Brand is just a perception, and perception will match reality over time.” – Elon Musk

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Topaz Booysen @TopazB1]

So true - a powerful #lifestyle brand that has become the epitome of living an active life.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Talia Mauro Armani @talia_mauro_a]

Nike's "Just Do It" slogan is a powerful mind mechanism used to connect emotionally with consumers who aspire to be active and achieve goals. Its campaigns often also feature inspiring stories of athletes overcoming obstacles @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

Which means that the opportunity for marketers to deliver value for organisations, through intangible #brand equity beyond product value, has also never been this great!
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Talia Mauro Armani @talia_mauro_a]

The nature of consumption has completely revolutionised compared to the past. In fact, while in the past the value of the product was related mainly to its physical characteristics, nowadays psychological and conceptual factors @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt