The Jonestown Massacre proves that it’s true, you can kill 900 people, but you can’t kill an idea, especially if that idea is consuming a potentially lethal Kool-Aid concoction because all your friends are doing it. A 380 gram pineapple jar sugar rush will have you channelling the spirit of cult leader Jim Jones: “There is no Heaven up there, so we’re going to have to make Heaven down here. Dat bih gah”
In about 3 months from now, we are going to find out that the private equity firm that owns this brand of black label pineapples knew their product was approaching its expiration date and would be removed from Costco’s shelves.
So, in order to avoid the losses, they created a viral, guerilla marketing campaign to go into the ghettos across the US and popularize Kool Aid Pineapples as a way to sell their rapidly expiring product.
Netflix will make a movie about it next year.
It will be called Pineapple Hustle.
Mos Def performing "UMI Says" with Doug Wimbish and Will Calhoun of Living Colour, Dr. Know of Bad Brains, and Bernie Worrell of Parliament-Funkadelic
Bowery Ballroom, NYC 2001
Type of beauty that reminds a brotha to stay on the grind. I wish I could bottle the instant overload of ambition and inspiration I felt after looking at this Queen