ToriiRowe

[ToriiRowe @ToriiRowe]

@noahstacky @BrunoF566 Love it. Lets chat. Could use some content like this.

Shoot me a DM

[ToriiRowe @ToriiRowe]

@jade_samadi Crushing it.

[ToriiRowe @ToriiRowe]

MTA web.

[ToriiRowe @ToriiRowe]

100% some were impacted without clicking.

But let’s say this. That overlap was 44% of the same people prior clicked through multiple campaigns and now it’s 7.8% while running IA and 7DC would you call that a reduction.

If so that is how I know changing that from running multiple 7DC campaigns actually helped reduce my overlap.

There is always nuances in ads and business.

You have two choices live in the nuances and trust what the guy who’s taking your money tells you or two get as much data as you can and make your own decisions.

I chose the latter

[ToriiRowe @ToriiRowe]

@binghott @jordanmenard My MTA and Data Lake say otherwise. overlap between those two campaigns is less than 10%

[ToriiRowe @ToriiRowe]

@binghott @jordanmenard I think the gist of it is how can you trust the platform on whats incremental.

It is basically like grading your own homework.

[ToriiRowe @ToriiRowe]

@jordanmenard @binghott I am here for it.

I am in the camp of I don't trust IA on Meta.

Our MTA internally shows no difference between that and 7DC but going to be different per business.

We test on 7DC scale on IA.

[ToriiRowe @ToriiRowe]

@binghott @jordanmenard Did not have Barry and Brandon fighting on X on the bingo card lol.

[ToriiRowe @ToriiRowe]

@MattMullenax Appreciate you my man. Thank you.

[ToriiRowe @ToriiRowe]

Some personal news I've kept quiet for a while.

I have stepped away from the day to day at DREAMLABS.

Years ago I took off a badge to bet on myself. That bet became a brand, then an agency that grew from zero to 45 clients, worked with names like Pepsi, Justin Bieber and many more, managing over $1B in ad spend.

I'm not ashamed to say I cried more than once making this decision. I care about this agency, our clients and our team more than I know how to put in a post.

I was offered the CMO seat at an extremely fast growing Telehealth company.

An 8-figure annual contract, equity, and a company on the path to an IPO north of $4B.

Opportunities like that come once, if you're lucky. I couldn't look at my family and say no.

But I wasn't going to leave the people who built this with me in anything less than great hands.

So I gave back 95% of my equity to bring in two killers who scaled MVMT, Ritual and Dollar Shave Club as VPs of Marketing & eCommerce. Those two are the single best people I could find and are better than me at a lot of this.

I continue to advise at the agency and help in every facet that I can but I now manage in a CRO role and help on accounts when the team runs into issues.

To my business partner: Thank you for trusting me to be such a big part of your life and helping build this machine. Thank you for being so understanding about this decision, I will forever be grateful to you.

To my team: you built this as much as I did. Every late night, every launch, every fire we put out together. I'm proud of you, and I'll be in your corner for life.

To our clients: you trusted us with your businesses and your money. That never stopped meaning something to me. You're in the best hands you've ever been in, I promise you.

Thank you for the best chapter of my life thus far and I am sorry to everyone who was impacted by my decision.

I tried to handle it the best way I possibly could and do the right thing for myself and for the agency.

[ToriiRowe @ToriiRowe]

@buffalofink Thanks brother. Appreciate you big time.

[ToriiRowe @ToriiRowe]

@iamshackelford Appreciate you my man

[ToriiRowe @ToriiRowe]

@Jason______A haha you were the first to know.

[ToriiRowe @ToriiRowe]

@BottleRocketHSC Thank you!

[ToriiRowe @ToriiRowe]

@Ferastotle appreciate it my man.

[ToriiRowe @ToriiRowe]

@murphwork Thank you sir.

[ToriiRowe @ToriiRowe]

@jforjacob Appreciate you

[ToriiRowe @ToriiRowe]

@itsjohnapolinar Appreciate it my guy. Hope all is well brother. I will be in town November for thanksgiving.

[ToriiRowe @ToriiRowe]

@hannibalisfree Thanks my man. Appreciate it. The guys are killers.

[ToriiRowe @ToriiRowe]

@dawnik Just tried to do the best thing I could to bring in the best people I could.

[ToriiRowe @ToriiRowe]

@tysondrake Thank you sir.