Torri Leeds

Tweeting about ideas that catch my eye, or ear // Brand marketing // Global culture // Leadership

[Torri Leeds @TorriNYC]

Inspiring words from Mary Dillon @ultabeauty: Have a “to be” list, not just a “to do” list #No7unstoppabletogether

[Torri Leeds @TorriNYC]

Thank you for your support of @no7usa Unstoppable Together! @ninagarcia @PadmaLakshmi @ELLEmagazine #shecovery #unstoppabletogether #client

[Nina Garcia @ninagarcia]

🙏Thank you @PadmaLakshmi for inspiring us.
✏️ Padma Lakshmi Wants To Help Women Get Back To Work
The host and activist is joining forces with No7’s Unstoppable Together to improve the lives of women who've lost their jobs.
📲 https://t.co/398lBmi6Dw

[Torri Leeds @TorriNYC]

Awesome hit secured by the @DEVRIESGlobal team for @NioxinProducts #client

[devriesglobal @DEVRIESGlobal]

Celebrity stylist Linh Nguyen opened up to @people about his hair care tips and suggested NIOXIN regimen for his client, Alyssa Milano. #NIOXINclient https://t.co/8Xl7syf1Jo

[Torri Leeds @TorriNYC]

To support beauty pros via the Coty Hairdressers at Heart program, we created a Wella "Stream Styles" challenge, engaging stylists to share looks inspired by their favorite streaming show characters. The incredible styles are on IG…https://t.co/wIrtduzxlm https://t.co/HljqI43un8

[Torri Leeds @TorriNYC]

Our Pandora client is getting creative with safe and enjoyable store re-opening experiences by using the Waitlist Me app to let shoppers know when they can enter the store, so that they don't have to wait in line. Cheers to the DEV…https://t.co/PHf6CZJhQb https://t.co/F5jNWH7BNf

[Torri Leeds @TorriNYC]

I have to live with myself and I’m the one whom I have to please. #irisapfel #ITB #womenleaders

[Torri Leeds @TorriNYC]

So thrilled for @LOLIbeauty and their @CEWinsider #SustainabilityExcellence award! #CEWAwards #StirUpBeauty #WomenEntrepreneurs

[Torri Leeds @TorriNYC]

Difference between Chinese KOLs & US influencers? Content creative style; channel strategies; “fresh meat” (male KOLs, color cosmetics) and “fermented” (older KOLs, skincare); 66% Chinese v 33% US consumers look to influencers; m-commerce #cewevents #chinabeautymarket

[Torri Leeds @TorriNYC]

Alibaba is Google, FB, Amazon, Visa, Mastercard, KOLs all-in-one #cewevents #chinabeautymarket

[Torri Leeds @TorriNYC]

Brands take on a life of their own now! As a CMO, you don’t have as much of a say anymore. @ErnoLaszlo #cewevents #chinabeautymarket

[Torri Leeds @TorriNYC]

Lead with digital and strategic 1:1 offline interaction. Chinese consumer goes crazy for the story and product. @ErnoLaszlo #cewevents #chinabeautymarket

[Torri Leeds @TorriNYC]

Olay’s turnaround was due to cuts (collections, reach vehicles counters) and investments (formula upgrades; packaging design; existing counter experience; digital investments where she is, eg KOLs, eComm) #cewevents #chinabeautymarket

[Torri Leeds @TorriNYC]

We’re agnostic where you color your hair, at-home or at color bars @AmyErrett @madisonreedllb #femalefounders #CEWEvents

[Torri Leeds @TorriNYC]

If you want to go fast, go alone. If you want to go far, go together. @marianna_hewitt #CEWEvents #founderawards #womenleaders

[Torri Leeds @TorriNYC]

A founder builds people who build the business @amyerrett #CEWEvents #womenleaders #businessquotes #wisewords

[Torri Leeds @TorriNYC]

Why High-Tech Beauty Is a High-Stakes Game https://t.co/giAt6mOdVw via @BoF

[Torri Leeds @TorriNYC]

Cheers to @TheLaundressNY

[WWD @wwd]

Unilever has acquired the eco-conscious laundry brand, The Laundress. 🔐https://t.co/mYtRTtiBUE

[Torri Leeds @TorriNYC]

L’Oréal beauty is now at Apple stores with their wearable UV exposure tracker https://t.co/YCJ9nU7Hmh

[Torri Leeds @TorriNYC]

Rethinking search as more people adopt voice searches ...

[CEW @CEWinsider]

“By 2020, 75% of content we consume will be through #video.” -@brianmcdevitt of @Google #CEWConference