If this helped you, follow @105africa
I post daily about FMCG distribution, PH supermarkets, and hitting revenue targets in Nigeria.
No fluff. Just what works in the field.
Distribution in Nigeria is not about โbest productโ.
Itโs about speaking the buyerโs language: Margin, Velocity, Support.
I document all these lessons selling Elkris in PH.
Follow @105africa if youโre building a brand/distribution business.
This tracker is why weโre on track for โฆ30M/month.
Not magic. Just visibility + accountability.
If youโre a brand owner/distributor and want this Excel template free, comment โTRACKERโ below ๐
Iโll DM you the link.
Follow @105africa for more FMCG distribution systems.
6 months ago I told myself: "Iโll do โฆ30M/month selling Oat + Plantain flour in PH"
People laughed. โToo ambitiousโ โMarket is hardโ
Today Iโm on track. Hereโs exactly how I broke down that scary number into something my reps can actually hit ๐
If youโre a new FMCG brand in Nigeria, hear this:
Donโt set โbig revenueโ targets.
Set โper store per dayโ targets.
โฆ30M is scary.
3 packs/day per store is doable.
Break the mountain into stones. Then throw the stones.
1๏ธโฃ2๏ธโฃ ๐๐๐๐๐๐
4๏ธโฃ8๏ธโฃ ๐๐๐๐๐๐๐๐๐๐๐๐
Here are the #TotalEnergiesAFCONQ2023 draw procedures ๐
1๏ธโฃ2๏ธโฃ ๐๐๐๐๐๐
4๏ธโฃ8๏ธโฃ ๐๐๐๐๐๐๐๐๐๐๐๐
Here are the #TotalEnergiesAFCONQ2023 draw procedures ๐
๐๐ ๐๐๐๐ฆ๐ฌ ๐คฉ
๐๐ ๐๐ข๐๐ค๐๐ญ๐ฌ โณ
Team rankings for the #TotalEnergiesAFCONQ2023 draw ๐
Where does your national team rank? ๐ค