THE TOY BOOK ®

On the pulse of play since 1984. We've got the latest on all the breaking toy, game, and kids' entertainment news. #pulseofplay

[THE TOY BOOK ® @ToyBook]

One Piece is expanding its U.S. retail footprint.

Toei Animation and Sony Group will open the first U.S. Mugiwara Store Nov. 6 at Westfield Century City in Los Angeles.

https://t.co/dF8ePqDKlm

[THE TOY BOOK ® @ToyBook]

Residents of the Hundred Acre Wood join @TyInc's Winnie the Pooh collection, now available at select retailers. #ty #beaniebabies #winniethepooh

https://t.co/vB5NNH3hSK

[THE TOY BOOK ® @ToyBook]

🎬 @Magnatiles is building its brand beyond the toy box with the debut of its first-ever animated series. #magnatiles #toynews
https://t.co/qWpKFTmI71

[THE TOY BOOK ® @ToyBook]

The horror continues as @SpinMaster adds classic @ParamountPics horror movies to its Hellbreak TCG. #movies #horrors #tradingcards

https://t.co/F54Bb92gOu

[THE TOY BOOK ® @ToyBook]

As @TheFastSaga celebrates its quarter-century milestone, @PMIToys is shifting gears with a supercharged surprise-box series. 🛞 🔥 #fastandfurious #toynews
https://t.co/AszjvVbwxo

[THE TOY BOOK ® @ToyBook]

A new line of @DrSeuss merchandise is sprouting up at @fivebelow, featuring the cutest conservationist ever created: The Lorax. 🌳 🍃 @TheLorax #fivebelow #toyindustry

https://t.co/YI7udnbEa7

[THE TOY BOOK ® @ToyBook]

Mix Licensing Group is named the licensing agent for @TheAlphaGroupUS's building-block division Wiseblock. #buildingtoys #licensing #gaming

https://t.co/YIQmUaSoou

[THE TOY BOOK ® @ToyBook]

🦷 @Magnatiles is teaming up with @burstoralcare to help little ones build healthy habits. #magnatiles #toynews
https://t.co/ibZCOnde2H

[THE TOY BOOK ® @ToyBook]

📒 @Whatnot is getting a head start on 2027 with a new consumer report exploring what’s next for toys, games, and collectibles. #whatnot #toyindustry
https://t.co/J7D6CobNVJ

[THE TOY BOOK ® @ToyBook]

Holiday retail sales are headed for the $1 trillion mark.

NRF expects November and December sales to rise 4.2% to $1.013 trillion as consumers keep spending — while watching their budgets closely.

https://t.co/LJdRsvVuNT

[THE TOY BOOK ® @ToyBook]

Barbie is on the move! @Mattel reveals the Barbie is Moving campaign, featuring activations, events, and partnerships. #barbie #mattel #dreamhouse

https://t.co/eVOIJCJGxB

[THE TOY BOOK ® @ToyBook]

Hasbro's momentum continues as the company's Q3 earnings reflect a 15% revenue spike and wins across Wizards of the Coast and Digital Gaming, Consumer Products, and Entertainment...
https://t.co/dDlObG6HnC

[THE TOY BOOK ® @ToyBook]

🛞 ❄️ @hesstoytruck is heading into the holiday season with two first-timers in tow. #hesstoytruck #toynews
https://t.co/4Xc5XXp5yW

[THE TOY BOOK ® @ToyBook]

Rockin' out with new upgrades and designs is @sternpinball's AC/DC Remastered game machines. #acdc #music #games

https://t.co/wWm9IPpyRQ

[THE TOY BOOK ® @ToyBook]

Look out, Los Angeles. @TheToyAssoc is officially heading back to the city in 2027 for another round of toy previews. 📚 #latoypreviews #toyindustry
https://t.co/8PeF9Nc2WW

[THE TOY BOOK ® @ToyBook]

Consumers can expect a new range of Yu-Gi-Oh!-branded products thanks to a licensing deal between @Konami and Intimo. #yugioh #apparel #licensing

https://t.co/rSus6YlUln

[THE TOY BOOK ® @ToyBook]

As @CatInTheHat heads back to the big screen, @JustPlayToys is unleashing a terrifically troublesome toy line inspired by his new film. 🐾

@DrSeuss #thecatinthehat #toynews
https://t.co/pJ8LYhtA0M

[THE TOY BOOK ® @ToyBook]

What makes a holiday hit at Hamleys? 🎄

The Toy Book went inside the legendary London toy store for a look at its 2026 Festive 15 — and the squishies, J-Pop, collectibles, kidults, and play patterns shaping the list.

https://t.co/sk6dNqLJEA

[THE TOY BOOK ® @ToyBook]

Lara Croft is back on the scene with a new action figure collectible from @mcfarlanetoys. #tombraider #laracroft #videogames

https://t.co/Bo9jajtCTp

[THE TOY BOOK ® @ToyBook]

The Star Wars and Marvel universes collide with @LEGO_Group's latest LEGO Ideas Challenge. #lego #starwars #marvel

https://t.co/ziOtqDUVnf