Tracer

Tracer accelerates Brand Success for the world’s most-loved brands.

We trace, analyze and mitigate digital brand misuse across Web2 and Web3 channels.

[Tracer @Tracer_AI]

The corporate firewall is no longer enough. The Perimeter is Gone.

Digital threats, from brand impersonation to phishing, now target your customers outside your network. Digital Risk Protection (DRP) is the required strategic shift from reactive security to proactive, external defense.

Learn how Tracer’s AI-powered DRP platform closes this critical gap, securing your brand health, safeguarding customer trust, and protecting your digital revenue streams.
https://t.co/LdkcBimoPH

#TracerAI #DigitalRiskProtection #Cybersecurity #BrandProtection #ProactiveDefense #SecurityStrategy #AITechnology

[Tracer @Tracer_AI]

Your holiday budget is under attack. 🚨Counterfeit goods are a $500 Billion global problem. They're not just 'knock-offs'—they're linked to toxic materials, forced labor, and even cyber threats.Protect loved ones: If a deal online seems too good to be true, it is. Shop smart, stick to official retailers, and Report Fakes to Customs (CBP) or the National IPR Center.What counterfeit product are you most concerned about buying for your family this holiday?https://t.co/Xxvfn9mpy2

#ShopSmart #CounterfeitSafety #ReportFakes #ConsumerProtection #AIforGood

[Tracer @Tracer_AI]

Nothing quite like gathering the team in person! Our Tracer US team kicked off the holidays with a fantastic Christmas party, strengthening the bonds that fuel our mission and innovation.

We truly appreciate our incredible team! Wishing everyone a beautiful, restful holiday season.

#TracerLife #TeamGoals #WorkFamily #HappyHolidays #TracerAI

[Tracer @Tracer_AI]

Attention Brand Protection Lawyers! Your threats just got bigger. 📈

Q3 data shows where the brand malice is growing:

Expired Goods: +135% (Websites up 469%!)

Fake Support: +94% (Social Media up 132%, led by platform X at +146% 🤯)

Malicious use isn't just "counterfeit." Are you watching for Fake Support or Expired Goods?

Protect your IP. Try Tracer today.

#Legal #BrandSafety #IPLaw #Tracer

[Tracer @Tracer_AI]

🚨 AI is accelerating IP threats. Is your legal strategy keeping pace?

The rise in phishing and malware is no accident—it’s driven by the need for brands to constantly adapt.

Watch Tracer Talks with Charlotte Walters (Orange Group) to discover key strategies for defeating sophisticated bad actors and protecting your brand's digital future.

Watch Now: https://t.co/A55vhqUk09

What's the most urgent threat you're tackling in brand protection this week? 👇

#DigitalSecurity #LegalTech #Cybersecurity #MalwareProtection #AIforGood

[Tracer @Tracer_AI]

⚠️ Consumer Safety Alert: Counterfeit goods are surging in 2025, posing a real danger to your customers (ineffective meds, faulty electronics, etc.).

Traditional monitoring can't keep up. Tracer's AI-powered brand protection actively scans marketplaces and social platforms to track and remove fraudulent listings before they cause harm. Protect your customers.

Try Tracer Today: https://t.co/sMzRrvYKRN

#ConsumerSafety #Counterfeit #OnlineBrandProtection #AI

[Tracer @Tracer_AI]

Tracer is now part of the top 30!

We're excited to have been selected by @AWSstartups and @MetaforDevs to join the exclusive AWS Startups: Building with Llama program!

Tracer utilizes AI to make the digital universe a trusted place for brands and consumers. We help brands protect their online presence, mitigate digital risks, preserve authentic customer interactions and gain market insights that fuel better business decisions, all while accelerating their success.

Thank you to Azadeh Yazdan and the Meta for Developers & AWS Startups teams! Grateful for this opportunity!

#AI #onlinebrandprotection #AWS #meta #aiforgood #innovation

[Tracer @Tracer_AI]

Language nuances create massive noise in brand protection - especially on Chinese platforms where creative keyword variations can generate thousands of irrelevant results. But AI is changing the game, allowing our experts to focus solely on genuine threats instead of sifting through endless false positives.

Join our latest Tracer Talks episode featuring Lilla Berdi and Tracer CEO Rick Farnell as they discuss how advanced AI technology like Flora and Marlin are revolutionizing brand protection efficiency across global markets.

Learn More: https://t.co/lhDZqNjNNQ

#aiforgood #BrandProtection #ArtificialIntelligence #NoiseReduction #GlobalMarkets #TechnologyInnovation

[Tracer @Tracer_AI]

As enforcement becomes more complex across global marketplaces, brands face not only an increase in counterfeit volume but also potential pushback on IP rights enforcement - creating a perfect storm for brand integrity threats.

Join our latest Tracer Talks episode featuring Customer Success Manager, Lilla Berdi and Tracer CEO, Rick Farnell as they discuss how brands can prepare for these evolving challenges and strengthen their protection strategies in an increasingly complex global marketplace.

Watch Now: https://t.co/lhDZqNjNNQ

#BrandProtection #GeopoliticalRisk #IPEnforcement #GlobalMarketplaces #StrategicPlanning

[Tracer @Tracer_AI]

AI is transforming brand protection efficiency. Our Flora technology filters out irrelevant content and fair use cases, while Marlin's computer vision detects subtle image manipulations - even those created through generative AI techniques used by counterfeiters to evade detection.

Join our latest Tracer Talks episode featuring Lilla Berdi and Tracer CEO Rick Farnell as they explore how cutting-edge AI technologies are enabling brand protection experts to focus on genuine threats and combat sophisticated counterfeiting tactics.

Full episode here: https://t.co/lhDZqNjNNQ

#aiforgood #BrandProtection #ArtificialIntelligence #ComputerVision #CounterfeitDetection #TechnologyInnovation

[Tracer @Tracer_AI]

The US-China tariff war isn't just economic news—it's transforming brand protection. With counterfeit risks surging and pressure mounting on US companies to compromise IP for market access, your brand's security strategy needs immediate attention.

Join our latest Tracer Talks as Tracer CEO Rick Farnell and Customer Success Manager, Lilla Berdi decode how geopolitical tensions are reshaping the brand protection landscape and what proactive steps you can take today.

Watch the full episode here: https://t.co/lhDZqNklDo

#BrandProtection #GlobalTrade #IPSecurity #DigitalSecurity

[Tracer @Tracer_AI]

Today, we launched the world’s first genAI #brandprotection service: Tracer Protect for ChatGPT.

Built with @Snowflake and @Dataiku, we actively monitor & analyze #ChatGPT outputs to detect & neutralize a wide array of brand infringing activity by bad actors.

Learn more: https://t.co/z4qQdeln4H

[Tracer @Tracer_AI]

When innovation meets genuine commitment, brand protection becomes more than a service—it becomes a partnership. Tune in to understand more about our #customerfirst approach. https://t.co/rhrE1Qq777

[Tracer @Tracer_AI]

Tracer is taking innovative insights from internal teams and using software to track threats across every platform. Our goal? A holistic approach to make the digital world safer for everyone. https://t.co/rhrE1Qq777

[Tracer @Tracer_AI]

Building a #CounterfeitAware culture starts with the whole team. Brand owners can empower their teams to spot risks early. With tools like Tracer AI and a solid IP portfolio, you can trace threats before they escalate.
https://t.co/rhrE1Qq777

[Tracer @Tracer_AI]

Are you launching a new brand protection initiative and looking for guidance to craft a winning strategy?
On this episode of Tracer Talks @rick_farnell and Kryskowiak dive into key steps for a successful brand protection approach.
Watch Now: https://t.co/rhrE1Qq777

[Tracer @Tracer_AI]

@rick_farnell, our visionary CEO of Tracer has been named a 2025 AI Luminary award winner! This prestigious recognition by @SiliconANGLE & @theCUBE celebrates B2B technology leaders pioneering AI innovation in their career. Under Rick's leadership, Tracer has revolutionized the Brand Protection and CyberSecurity Industries with the use of AI for Good.

Congratulations to Rick for this well deserved honor that highlights Tracer's global influence in safeguarding brands and billions of consumers from fraud, scams, phishing, impersonation, counterfeits and misinformation.

Get more insights:
https://t.co/zGViXSnwPt

[Tracer @Tracer_AI]

The results are in: Tracer won two Tech Innovation awards from @theCUBE! 🏆

We’re not just building powerful #AIforGood technology - we’re helping organizations protect their brand integrity across the digital universe and, importantly, their own consumers.

https://t.co/Cpzf5EEhgH

#BrandProtection #AI #AgenticAI

[Tracer @Tracer_AI]

By eliminating bad actors that divert market traffic, brands like Church & Dwight can experience immediate and substantial improvements in product advertising, click through rates, conversion and sales. https://t.co/rhrE1Qq777