Trakwell.ai™ (Previously Doorcounts)

Trakwell was created to help large-ticket retailers improve the performance of their people with better information, insights, and performance data.

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

March told two stories: more opportunity, less to show for it.

Mattress: traffic surged, conversion fell as time dropped—more convos, fewer closes.
Furniture: conversion up, traffic down, revenue hit.

Same signal: activity is there. Not being captured.

https://t.co/bUrfBLsHPZ

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

You know your sales number.
But do you know your real conversion rate?
Most furniture and mattress retailers are surprised when they find out. For one, the gap was worth $184,000 a month — from buyers walking through the door.
Run your numbers free → https://t.co/OiHMqLZWuz

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

One furniture retailer discovered their highest-traffic shifts had the lowest conversion.

That 5-point gap was worth $184,000/month.

The money wasn’t somewhere else.
It was already walking through the door.

https://t.co/4tR147GjAx

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

https://t.co/dCg5DS6T5l

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

Despite challenging market conditions, the furniture industry shows stronger traffic with daily opportunities up 5% year-over-year, while the mattress sector demonstrates remarkable improvement in prospect collection and getting customers to return.

https://t.co/99yHr6Q8dU

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

It took less than a week to see how much money they were losing. And it wasn’t a little.

She had just led the acquisition of two locations, and information about the business was scarce. But that’s exactly why there was money to be made.

https://t.co/FzOGJyN6mI

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

Ever played horseshoes? Getting “close” scores points. But in retail? Not so much.

This week, we’re diving into the real costs of the “close enough” mindset that’s quietly eating away at profits across our industry.

https://t.co/4ihSly5R5g

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

As we close out the first quarter of 2025, both furniture and mattress retailers face challenging market conditions characterized by declining conversion rates and average tickets.

https://t.co/rEIDve6eEs

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

https://t.co/DTH5whNT0p

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

As stores close their books on the second month of 2025, February’s numbers tell a fascinating story of contrasting performance between the mattress and furniture sectors.

https://t.co/9yKesnIIic

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

Is your store still just a place to buy things, or have you transformed it into an experience customers can’t resist?

This week we're exploring innovative approaches to driving foot traffic and boosting sales in today's challenging retail environment.

https://t.co/pricsmXgN0

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

Ever noticed how the right song can put you in the mood to shop? You’re not imagining it!

This week, we’re unpacking research showing how strategic in-store music can boost your sales by a whopping 37% and keep customers browsing longer.

https://t.co/qJTJSjODhL

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

They say, “If you love someone, set them free — and if they return, it was meant to be.”

But what if they never return?

From Mercedes to mattresses, anywhere from 20% to 70% of people who visit your high-ticket business — leave without buying.

https://t.co/ON93JI36Bt

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

Despite consumer confidence challenges, stores are finding opportunities through strategic staff motivation techniques and personalized customer experiences that are proving essential for connecting with younger consumers.

https://t.co/wmWBOOjnn6

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

This Presidents' Day weekend showed divergent trends across different metrics, with increased traffic in furniture but decreased opportunities in mattresses, variations in conversion rates, and notable changes in revenue patterns.

https://t.co/ayxSAJPegz

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

New data from 2.5 million customer interactions reveals game-changing insights in furniture and mattress retail, where strategic follow-ups are driving average ticket sizes up by 79% and doubling conversion rates.

https://t.co/efBSCmZUod

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

The industry’s biggest players are making bold moves this week, with IKEA, Target, and Walmart expanding their circular retail programs while Wayfair rolls out AI-powered shopping experiences.

https://t.co/UNC58DmZqK

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

In this month’s packed issue, we’re showing you how to grab your share of the $27.5 billion spending spree, including a creative treasure chest contest that’s guaranteed to energize your sales floor.

https://t.co/DdTzqcZvMS

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

The Q4 2024 Home Furnishing Benchmark is fresh off the press!

Download today to see how your store compares to Trakwell customers in Q4.

https://t.co/bDeV6x1zUQ

[Trakwell.ai™ (Previously Doorcounts) @TrakwellAI]

As we wrap up 2024, we're seeing some fascinating shifts in the retail landscape, from surprisingly strong November sales numbers to major changes in how industry leaders manage their inventory.

https://t.co/KmqpYGrovj