Deepak Deora

Building Hyperpure | Coder | Learner

Views are personal

[Deepak Deora @TransientMakers]

Small things — if not corrected — become big things, always

[Deepinder Goyal @deepigoyal]

The Temple team has made a breakthrough.

We have discovered (literally discovered) a biomarker, only readable on the temple region, and nowhere else, that measures the real-time cost of you being alive.

We are calling it Entropy™.

It's a live number on Temple's home screen, updating every second, on an index from 1 to 250.

1 is the deepest rest we've ever recorded. We've only seen fit, experienced meditators touch it, for fleeting moments deep in practice. 250 is the highest we've seen in elite athletes at the peak of their output and flow.

Everything moves Entropy. Sleep, stress, a sprint, coffee, a meal, a cold plunge, meditation, strength training... everything moves your metabolism, your cost of being alive. And Entropy tracks it, live.

Heart Rate doesn’t come even close to this level of precision in calculating the cost of being alive. We benchmarked Entropy and Heart Rate against a standard metabolic cart (calorimeter). Over a hundred cardio sessions, Entropy tracked the calorimeter's curve at r=0.93 and p <0.001. Heart Rate managed a meagre r=0.55.

Here's why Entropy should matter to you –

Your Entropy Maxima is the highest your body can reach when you push it hard. A high peak is the signature of a capable body, one that can rise to meet effort and recover from it. As we age, that ceiling naturally falls, so this is the number to push upwards.

Your Entropy Minima is the lowest your body settles to at rest. Across the animal world, a lower cost of being alive at rest tends to go with a longer life. Your Entropy Minima is the number to bring down, every single day.

Living with Entropy is magical. 
It teaches you so much about yourself, that no other metric ever has. We are looking forward to you trying out Temple. But not before it’s perfect.

Apply for early access at https://t.co/XxGR9Hpq58

Follow @temple for updates.

[Deepinder Goyal @deepigoyal]

A book about Blinkit, now on Blinkit.

I have no idea how @albinder finds time for writing books alongside all that he has to do, but this is an excellent read about the challenges of starting up, building, breaking, and rebuilding for retail in India.

A few hundred signed copies available on Blinkit.

[Deepinder Goyal @deepigoyal]

We just completed a successful flight for our tech demonstrator, Lat One v0.2.

Lat Aerospace is building ultra-short takeoff and landing aircraft using blown wing technology. Think fixed-wing performance with near-helicopter access.

A couple of months ago, v0.1 achieved uSTOL but crashed shortly after. That was expected. v0.2 was about completing the full mission, and it did. The blown wing concept worked in reality. Closed-loop control got validated. We'd predicted a cruise speed of 30-32 m/s and cruised comfortably at 33. No thermal issues despite a burning afternoon. The quick-detach wings held through aggressive turns. Was in the air for over 6 minutes. Smooth touchdown, and ready to fly again.

But the thing that makes me the happiest isn't any of that. It's that our CFD studies, aerodynamic models, SIL simulations, and flight logs all match, almost perfectly. That's what real engineering looks like. I am so proud of our team.

A long way to go, and we are getting there.

@lataerospace @surobhidas

[Deepinder Goyal @deepigoyal]

If you used to work at Zomato, whether you chose to move on, or I was the one who asked you to leave, this is for you.

I know that for many of you, Zomato didn't have the environment, or the leadership you needed at the time. But I know for sure, that you loved being at Zomato, and it is quite possible that you never felt like home anywhere else since you left.

We have over four hundred people at Eternal today in their second or third stints. Many of them are doing their best work now. Maybe because they've grown, but also because the company has grown. We are more organised, a little less chaotic, and hopefully, I've learned a few things along the way too.

If you haven't reached out because you think the door is closed, or because you think I'm holding onto the past, I'm not. I want you back.

There is so much to build at Eternal. We are today, a family of companies. Zomato, Blinkit Quick-Commerce, Blinkit Ambulances, District, Hyperpure, Nugget, and Feeding India. We need people who already know what good looks like here, and who care enough to fight for it. There is no better person for that than someone who has been here, left, grown, and wants to come back.

You might say that Eternal is not going to be the same, because I am not the CEO anymore. But ask yourself a question. Did titles ever matter at Eternal? I am still very much here, and I'd love for you to be a part of this next phase of Eternal.

If you feel like you have unfinished business here, please don't overthink it. Write to me at [email protected]. The Gurgaon pollution is still a bug, but being at Eternal is the feature. Let's talk and find a role that fits your life as it is today.

[Deepinder Goyal @deepigoyal]

Facts below (1/5):

In 2025, average earnings per hour (EPH), excluding tips, for a delivery partner on Zomato were ₹102.
In 2024, this number was ₹92. That’s a ~10.9% year-on-year increase. Over a longer horizon also, EPH has shown steady growth.

Most delivery partners work for a few hours and only a few days in a month. But if someone were to work for 10 hours/day, 26 days/month, this translates to ~₹26,500/month in gross earnings. After accounting for fuel and maintenance (~20%), the net earnings for the partner are ~₹21,000/month.

Note: Earnings per hour are calculated on total hours logged in, including the time when the partner might be waiting to receive an order. Earnings per “busy hour” will be higher but that’s not the right metric to look at.

On top of this - delivery partners earn 100% of tips given by customers. The average tip per hour in 2025 on Zomato was INR 2.6 and in 2024 was INR 2.4 per hour. Tips are transferred instantly, with zero deductions. We absorb the payment gateway processing cost ourselves. About 5% of the orders get tipped on Zomato; 2.5% on Blinkit.

[Deepinder Goyal @deepigoyal]

One more thing. Our 10 minute delivery promise is enabled by the density of stores around your homes. It’s not enabled by asking delivery partners to drive fast. Delivery partners don’t even have a timer on their app to indicate what was the original time promised to the customer.

After you place your order on Blinkit, it is picked and packed within 2.5 minutes. And then the rider drives an average of under 2kms in about 8 minutes. That's an average of 15kmph.

I understand why everybody thinks why 10 minutes must be risking lives, because it is indeed hard to imagine the sheer complexity of the system design which enables quick deliveries.

Also, if you've ever wanted to know why millions of Indians voluntarily take up platform work and sometimes even prefer it to regular jobs, JUST ASK any rider partner when you get your next food or grocery order.

You will be humbled by how rational and honest they will be with you.

Having said that, no system is perfect, and we are all for making it better than today. However, it is far from what it is being portrayed on social media by people who don't understand how our system works and why.

If I were outside the system, I would also believe that gig workers are being exploited, but that's not true.

[Deepinder Goyal @deepigoyal]

Zomato and Blinkit delivered at a record pace yesterday, unaffected by calls for strikes that many of us heard over the past few days.

Support from local law enforcement helped keep the small number of miscreants in check, enabling 4.5 lakh+ delivery partners across both platforms to deliver more than 75 lakh orders (all-time high) to over 63 lakh customers during the day. This happened without any additional incentives for delivery partners - NYE does see higher incentives than usual days and yesterday was no different than the past NYE days.

I am grateful to local authorities across the country and to our teams on the ground for clear enforcement and swift coordination.

Most importantly, thank you to our delivery partners who showed up despite intimidation, stood their ground, and chose honest work and progress.

One thought for everyone: if a system were fundamentally unfair, it would not consistently attract and retain so many people who choose to work within it. Please don’t get swept up by narratives pushed by vested interests.

The gig economy is one of India’s largest organised job creation engines, and its real impact will compound over time, when delivery partners’ children, supported by stable incomes and education, enter the workforce and help transform our country at scale.

[Deepinder Goyal @deepigoyal]

Update on LAT Aerospace

Our first uSTOL technology demonstrator is ready. Today, we have a fully-electric, fixed-wing UAV, built from scratch and almost ready for flight.

To make this possible in just a few months, we built our entire flight lab from scratch. Every bench, every tool, every fixture designed to push the aircraft closer to flight every single day.

This aircraft is designed to takeoff in 40 meters (thanks to a massive CL of 5 which is more than 2x of what you see on most aircraft). Endurance of 60 minutes. With a range of being able to cruise autonomously from Mumbai to Pune.

Ground rolls done. As I type this, we are pushing hard to get the bird in the air. Hopefully it doesn't blow up. Either way, I promise videos of our attempt sometime over the next few weeks.

We have learnt so much over the last few months, and I am sure that there are a lot of hard learnings yet in store for us. Our research on hybrid-electric propulsion is already in full swing, and we’ve also started building a team to begin development on our own gas turbine engines.

This is one of the hardest engineering challenges possible. Our team is relentlessly at it to make this a reality before the turn of this decade.

To read more about LAT Aerospace, please visit https://t.co/16BWgNRVQi
--
PS: LAT is not a part of Eternal

[Deepak Deora @TransientMakers]

@DC_Gurugram

[Deepak Deora @TransientMakers]

Today it took me just 5 hours, 53 minutes to travel 10.5 km in #Gurgaon, thanks to the gurgaon govt
#Gurgaontraffic #GurgaonRains

[Deepak Deora @TransientMakers]

Dedicating every day to the grind, dreams, and relentless passion—there’s no secret recipe. The fuel is hustle, the reward is progress. @zomato powers my journey, every single day

[Deepinder Goyal @deepigoyal]

This isn't an ad. It’s a belief in effort over everything else.

Every day, millions of Indians tap ‘Place Order’ on @zomato in between their routines, responsibilities and dreams. Some are building startups. Some are raising kids. Some are taking a break.

Different stories, one thing in common: Consistent effort.

We’re not here to celebrate the stars, but the fire that built them. The fire each one of us carries inside — while food is just the fuel.

To everyone chasing something they care deeply about and showing up for it — we're glad to be a small part of your journey ❤️

[Deepinder Goyal @deepigoyal]

We're celebrating Zomato's (Eternal's) 17th birthday by launching the "Greening India" initiative! 🌳🌳

Over the next year or so, we'll plant more than 25 lakh trees on farmlands, over 10,000 acres – supplementing farmers' income while removing 15 lakh tonnes of CO₂ from the atmosphere over the next three decades.

So far, we've already partnered with 2000+ farmers for plantations on 4500+ acres land across Maharashtra, Uttar Pradesh, and Punjab.

If this succeeds, we'll make this much bigger.

Details – https://t.co/OUYc9II1kK

[Deepak Deora @TransientMakers]

Expectation is the root of disappointment.
Not bcz u want too much, but bcz u insist life must unfold a certain way.
When u release your grip on how things should be, u create space to appreciate what is. Peace isn't getting everything you want.
It's wanting everything u have

[Deepinder Goyal @deepigoyal]

🚀 Introducing Nugget—an AI-native, no-code customer support platform.

Nugget helps businesses scale support effortlessly—highly customizable, low-cost, no dev team needed. No rigid workflows, just seamless automation.

✅ Resolves up to 80% of queries autonomously
✅ Learns & adapts in real-time
✅ Requires zero code

Built over 3 years as an internal tool, Nugget now powers 15M+ support interactions/month for Zomato, Blinkit & Hyperpure. We’re now opening it up to businesses worldwide—90% of companies who’ve seen Nugget have signed up.

🔗 https://t.co/ss9j8S9RXQ

📢 Founders: Stuck in a contract with a legacy provider? We’ll give you Nugget for free for the remainder of your term. Email us: [email protected]

Nugget is the first product from Zomato Labs, our incubator for in-house innovations. More exciting launches coming soon! 🚀

[Deepinder Goyal @deepigoyal]

Hiring update on the Chief of Staff –

We started with 18,000+ applications and have had the privilege of meeting over 150 incredibly talented individuals. From this, 30 exceptional people received offers, and 18 have already joined Zomato (and other group companies like Blinkit) in high-impact roles. They’re being handsomely compensated for the value they bring, and nobody paid anything to work with us.

Who are these 30 people? Founders who bootstrapped startups from their dorm rooms, engineers who rewrote entire tech stacks over a weekend, operators who turned chaos into scale, and a handful of brilliant young minds fresh out of college—people we believe will lead us into the future.

What sets them apart? A long-term mindset. They weren’t optimizing for short-term outcomes but for compounding impact—the most misunderstood mathematical miracle. Finding people who truly get this is rare, and I’m grateful we did.

4 of the 18 people who have already joined us, work directly with me, and 2 of them are in Chief of Staff roles.

And we’re not done. With 18,000+ applications, we’re still carefully sifting through this amazing talent pool. This isn’t just a one-time hiring sprint—it’s a long-term investment in the people who will build the future with us. We’ll keep reaching out to the right folks, slowly but surely.

[Albinder Dhindsa @albinder]

Ambulance in 10 minutes.

We are taking our first step towards solving the problem of providing quick and reliable ambulance service in our cities. The first five ambulances will be on the road in Gurugram starting today. As we expand the service to more areas, you will start seeing an option to book a Basic Life Support (BLS) ambulance through the @letsblinkit app.

Some more info-

• Our ambulances are equipped with essential life-saving equipment, including oxygen cylinders, AED (Automated External Defibrillator), stretcher, monitor, suction machine, and essential emergency medicines and injections.

• Each ambulance has a paramedic, an assistant and a trained driver to make sure we are able to deliver the highest quality of service in time of need.

• Profit is not a goal here. We will operate this service at an affordable cost for customers and invest in really solving this critical problem for the long term.

• We are carefully scaling this service up, as it is both important and new to us. Our aim is to expand to all major cities over the next two years.

Let's do our bit and make way for an ambulance always. You never know when you may save a life.

[Vadym Kazulkin @VKazulkin]

"AWS PrivateLink now supports cross-region connectivity".
This launch enables customers to connect to VPC endpoint services hosted in other AWS Regions in the same AWS partition over Interface endpoints.
https://t.co/A9ads3Q6pn

[Antara Chakrabarty | অন্তরা @ant_taraa]

Assistant professor job sector is such a sham in India. Went to a recent guest faculty recruitment for the first time in a coveted university where almost 50 people showed up for 4 vacant seats. 3 posts got filled by the already teaching guest faculty. And one by an apparent fellow who did his post doc from the US. The sad part was that majority of the applicants were just Masters with a NET delusioned by fancy instagram bloggers who preach you only need a masters and a NET to become an assistant professor in India.
#jobmarket #sociology #assistantprofessor

[Deepinder Goyal @deepigoyal]

Update 3.