The blog era didn't only birth the big 3 but it birthed Tyler, Mac, Future, Meek, and Wiz, helped 2 Chainz, Juicy J, and Pusha T rebrand as solo artists. Best era in rap
No modern artist is more popular globally than Michael at his peak. To give you an idea of just how popular Michael was… Thriller was moving more than 1M units PER WEEK in the US alone, and spent 37 weeks at No 1!