Delighted to welcome so many of our advertising partners to our @XUK Home of Football event ⚽️🏆. We would have called it Home of the World Cup, because that’s what we’ll be this summer, but FIFA wouldn’t let us. Just remember though X = home of the World Cup
Friendly reminder to anyone not familiar with some of Jose Mourinho’s off-pitch behaviour, that he effectively ended the football club career of an excellent, highly respected doctor, Eva Carneiro, for absolutely no valid reason.
@samuelofc Best wishes to you and your Dad mate. Hope he makes a speedy recovery, loved the photo of Roy in hospital with him, every patient should get that.
ANT AND DEC JUST LOST THE NATIONAL TELEVISION AWARD FOR BEST TV PRESENTER FOR THE FIRST TIME EVER IN 24 YEARS!
Gary Lineker has dethroned them! Unbelievable scenes #NTAs
Introducing the UK’s first *ever* @XOriginals series: Keeping the Faith
Come behind the scenes on our return to the Premier League across the 2025/26 season 👀
Launching tomorrow at 16:00 BST exclusively on our X channel ⏳
Very excited to launch our new strategic partnership with my new second favourite team in the Premier League. Newcastle champions, Burnley in the top four and Sunderland relegated with a record low points are my three wishes for the new season
First club in the UK to launch X Originals. Course it’s @BurnleyOfficial
Real fans, real moments, real-time. Turf Moor meets timeline. Up the Clarets ⚽💥
Supporting any other football club must be rubbish. I don’t care if you’re in talks with Brian Mbeumo or beat someone from Australia in the Club World Cup, you’re not Newcastle United, Tino Asprilla never played for you, and you can’t make stuff like this 👇🖤🤍🖤🤍
Lots to love about our @XUK New Chapter Event today, all of it in fact, but nothing more than listening to @benjaminbraun talk about the power of X for launches 🚀 … from pioneering cars to folding phones, he’s launched them all, so take his advice 👇
"To create noise is really important as you launch a product. The way to create noise is to make sure you're trending on X." — @benjaminbraun at #XUKANewChapter
Excellent episode of the always-a-great-listen @UncensoredCMO podcast this week. If you’re at all interested in what’s going on at X, what we’re doing well, what we trying to do better and what exciting things are coming next, then give it a listen 👂
This is why X is the most talked about social platform.
@elonmusk's takeover led to a mass advertiser exodus, but three years later, X is winning them back.
I decided to get the inside scoop on how they are doing it from @angelazepeda, their new global head of marketing.
Honoured and humbled to emerge victorious at the @XUK H1 2025 Big Quiz 🏆. A big thank you to my inspirational teammates, and also @LeeBo. If Bradley Walsh is busy, or above budget, I throughly recommend booking him for any quiz occasion
Glad to see it wasn’t just me who enjoyed Newcastle’s win last week 🏆🖤🤍
X is the home of Football, nowhere better to celebrate a historic win with millions of fans (and Alan Shearer too) ⚽️
The 70 year trophy drought came to an end...a @NUFC 6'5" icon was born and @alanshearer got a bit tipsy... The #CarabaoCupFinal conversation reminded us all that X is the home of football. Here is a thread of some glorious Geordie posts to see you into the weekend