when your lease is up, they quietly raise your rent and hope you just accept it. And most people doโฆ because no one told them you can counter their renewal. I donโt just counter โ I build relationships with property managers so my rents stay at the same rate. And yes โ itโs worked. This is how you protect your margins. This is how you keep your profit predictable. This is how you scale without letting your landlord scale your expenses.