Simon Tregidgo

Intelligence specialist working in research innovation at IKEA. Fascinated by customer experience, how to measure it and inspire people to improve it. Own views

[Simon Tregidgo @TregidgoCX]

@wearebrighton God save the king!

[Simon Tregidgo @TregidgoCX]

Good suggestions for tackling sample wierdness in psychology. Got to be open and transparent about limitations, else nothing will change

[Elina Halonen @SquarePegMind]

New evidence that psychological science is still not diversifying enough and there is a huge bias towards WEIRD samples - something to keep in mind when applying behavioural science research!
https://t.co/cpDSfA2ljt

[Simon Tregidgo @TregidgoCX]

.@amazonecho isn't confused when I say please, but why not force all users to be polite? Barking orders without some courtesy shouldn't be the norm. How we interact with virtual assistants will naturally infiltrate human interactions, so why not steer it positively #politeness

[Simon Tregidgo @TregidgoCX]

@beirrational Ha! That was tweeted pre bubbles too! No, in all sincerely, really value your expertise and passion for the work itself. And I know I'm not alone. Keep it up 👍

[Simon Tregidgo @TregidgoCX]

Big love on stage for @beirrational and it's well placed. Real passion and collaboration. If someone measured client advocacy for research agencies (and why not!) I'm sure they'd come out high #iiexbehaviour #iiex

[Simon Tregidgo @TregidgoCX]

Fantastically varied panel for closing of #iiexbehaviour both in background and industries.

[Simon Tregidgo @TregidgoCX]

"Don't work in insights, work in designing and influencing behaviours" nice perspective at #iiex from Triggerpoint #behaviour #behaviouraleconomics #london

[Simon Tregidgo @TregidgoCX]

Mobile surveys: It's not just what you touch, but how you touch. Importance of hesitation (or lack of it) in emotional certainty from @NEUROHMGlobal

[Simon Tregidgo @TregidgoCX]

At @BAFTA for IIEX behaviour. Reminding me of all the things we should do, both in research and internally in getting things done

[Simon Tregidgo @TregidgoCX]

Fascinating new survey techniques from lightspeed for accurate personality data. The fight against fuzzy data. This was a nice visual multichoice approach to get to the facts not just the claims

[Simon Tregidgo @TregidgoCX]

Inaugural attendance at the London Behavioural Economics network meet. Love to see so many people here for their passion on the subject and research in general. 3 speakers. looking forward. #learning #Be #behaviouraleconomics

[Simon Tregidgo @TregidgoCX]

@alexhern Sorry, I meant the responsibility. But nonetheless, the article suggests it's about circumventing GDPR but that's not possible - it's applicable based on where *you* live, not your data or where it's processed/managed/stored. Or maybe I read the article wrong?

[Simon Tregidgo @TregidgoCX]

@alexhern I think you're wrong about gdpr here - https://t.co/AJ5uCrwRnx? It's based on where user resides. Not where data is stored

[Simon Tregidgo @TregidgoCX]

Great fun presenting at #ESOMAR WIN conference, great two days. Wasn't sure about opening up to agencies but the openness of previous client only years managed to survive more or less. Good work @DeezData and @ESOMAR team 👍 https://t.co/KbQmwYTex4

[DeezData @DeezData]

When @IKEANederland shares their transition from receiving metrics measuring internal channel-specific solutions to measuring needs of customers in specific customer phases yielding deeper insights #esomar #mrx #newmr

[Simon Tregidgo @TregidgoCX]

@ESOMAR @bigsofatech @Livinglenstv Thanks! but my issue is a key benefit of @bigsofatech /@Livinglenstv is the ability to search pan qual project. We don't *want* to know who they are, but their face/voice/context could give it away. Any advice/best practice for anonymising qual footage?

[Simon Tregidgo @TregidgoCX]

Loving the new 3d security scanners at #Schiphol. No more taking laptops and tablets out the bag. Should be a much faster, smoother, leisurely experience in the future 👍

[Simon Tregidgo @TregidgoCX]

Inspiring talks at #IIeX great group discussion on #gdpr with MRS, ESOMAR and Orange. Still unsure how long should the retention period should be on qual footage for use on @bigsofatech, @Livinglenstv and the like? What's the max?

[Simon Tregidgo @TregidgoCX]

What is actionable #cx metric for retail shopfloor worker for you? Does it have to be highly sensitive? Goes up if they start doing something today but also go down tomorrow if they stop doing that thing? Does it have to be an instruction or can it be broad? Thoughts?

[Simon Tregidgo @TregidgoCX]

Nice #cx / #crm touch from @KLM hand written birthday card. Flight attendant comes to seat: “today is a special day for you?”. Is actually not for a few weeks but it’s the thought the counts

[Simon Tregidgo @TregidgoCX]

.@KLM nailing cx/ux - moving ticket QR code into top corner (vs @Apple wallet on right). so much easier to hold phone and scan at boarding