Jack Treinen

Real Estate businesses doing 30k+/mo have leads leaking due to manual work. I fix that. Founder, Apex Growth Systems | Licensed TX Real Estate Agent

[Jack Treinen @TreinenJack]

At 19 I got my Texas real estate license. Then I realized most real estate and small businesses are losing hours every week to work AI already handles.

So I'm building an AI consulting business in public to fix that, and showing every step.

Real builds. What's working. Free tools. Follow along.

[Jack Treinen @TreinenJack]

@paolo_scales GTM

[Jack Treinen @TreinenJack]

I'm 19. Texas real estate license. Closed a $2.1M commercial deal in the past year.

Now I build AI systems for the same industry.

People think those things are unrelated.

They're what make every pipeline conversation go differently.

You can tell a real estate pro what's broken when you've actually worked in the field.

[Jack Treinen @TreinenJack]

Most real estate pros don't have a leads problem.

They have a speed problem.

Studies show conversion drops 80% after the first 5 minutes of an inbound lead.

Industry average response time: 24–48 hours.

That gap is where deals die.

[Jack Treinen @TreinenJack]

A few weeks into building my AI agency in public.

What's working: free assessments. Every one turns a cold conversation into a real one and shows me exactly where a business leaks time.

What's hard: the gap between "this is useful" and "here's what it'd cost to fix it for you."

Being useful is easy. Asking for the work is the muscle I'm building now.

No clients yet. Just getting reps in.

[Jack Treinen @TreinenJack]

New here and starting from basically zero. 19, just started an AI agency, building the whole thing in public.

If you're building something too, drop it below. Doesn't matter how early.

I want to see what you're working on and connect with people actually building something. I'll reply to every one.

[Jack Treinen @TreinenJack]

Everyone's worried AI will make their business feel less personal.

For most small businesses it's the opposite.

The personal stuff is exactly what slips right now. The follow-up. The check-in. The "thought of you" message. Nobody has time.

Take the busywork off your plate and you get the time back for the part that actually is personal.

[Jack Treinen @TreinenJack]

You answer the same handful of questions every week. Rates, timelines, "what do you need from me," "where are we at."

That's one of the easiest things to take off your plate:

-write down the 10 questions you answer most
-draft the best version of each answer once
-let AI pull the right one in seconds, in your words

You stop retyping. Clients hear back faster. Nobody waits on you to find the time.

[Jack Treinen @TreinenJack]

The lesson: when someone says "I need AI," they usually don't, yet. They need to see where the time actually goes first. The map is worth more than the tool.
That's the free assessment I'm running for a few businesses right now. No pitch attached, just being useful and building proof in public.

[Jack Treinen @TreinenJack]

I ran a free AI assessment for a mortgage planner this week.

He's losing 5-10 hours a week to one thing he never would've guessed.

Here's exactly what I found, and the fix 🧵

[Jack Treinen @TreinenJack]

Time back: 5-10 hours a week. That's most of a working day he gets back for actual clients instead of triage.

[Jack Treinen @TreinenJack]

A month ago, I passed my real estate license exam at 19.

Most people probably expected me to go chase listings.

Instead, I started an AI agency and decided to build the whole thing in public.

Since then:

- daily cold outreach
- my first free assessment delivered to a real business owner
- real conversations with people who actually run companies

No clients yet.

Nothing impressive to flex.

But I’d rather build something slow and real than pretend I’m further along than I am.

[Jack Treinen @TreinenJack]

I ran a free AI assessment for a mortgage planner this week.

Here's one page of what I sent him 👇

He was losing 5-10 hours a week to his inbox. Not writing replies, he's fast at those. Just deciding what mattered out of 200-300 emails a day.

The fix wasn't a fancy agent. Three off-the-shelf tools and a rule for what reaches his desk.

When someone says "I need AI," they usually mean "nothing decides what matters yet."

[Jack Treinen @TreinenJack]

Sent out my first free AI assessment to a business owner.

Mapped exactly where his hours were leaking, handed him three fixes he can run himself.

No pitch attached.

You earn the right to build for someone by being useful first. Everything else comes after that.

[Jack Treinen @TreinenJack]

Not everything in your business should be automated. Some of it is the relationship, and that's the whole job.

But around every one of those human moments is a stack of work that isn't:

- the prep before the call
- the notes after it
- the follow-up that has to happen no matter what

Keep the part that needs you. Automate everything sitting around it.

[Jack Treinen @TreinenJack]

Everyone measures AI by what it replaces.

The better question is what it catches.

- the lead that came in at midnight
- the follow-up you forgot
- the client who hasn't heard from you in six months

The wins aren't about doing less work. They're about nothing slipping through.

[Jack Treinen @TreinenJack]

Not sure if a task is worth automating? Run it through three questions:

- Do you do it the same way every time?
- Does it have to happen whether you feel like it or not?
- Does it need your judgment, or just your time?

If it's repetitive, required, and brainless, it stopped being your job a while ago.

Start there. Not with the impressive stuff.