Trent Anderson

Founder of Reach International Outfitters | Scaled DTC to 25M+ in 3YRS 🌎 | Travel Creator w/ 1M+ followers (RioTravelers) | Husband | Child of the King 🙏🏼|

[Trent Anderson @TrentDAnderson]

How much are people creating custom creative for AppLovin?

We typically just roll in our top performing meta content and it works fairly well. But wondering if we should be creating unique creative less focused on hook rate etc.

[Trent Anderson @TrentDAnderson]

@heyitsalexP Interested in chatting!

[Trent Anderson @TrentDAnderson]

@thedanielokon Big fans over here. And super easy to work with. We have our entire team submitting briefs (marketing all the way to finance) and the top ad wins an Airbnb gift card 😂

[Trent Anderson @TrentDAnderson]

@drewfallon12 @IrisFinanceCo Yessss

[Trent Anderson @TrentDAnderson]

@TaylorHoliday @itslukeaustin Would love to join but cant find a way to make the timing work. Will keep my eyes open for any future calls!

[Trent Anderson @TrentDAnderson]

@theisaacmed Would be super interested! Adventure travel brand over here!

[Trent Anderson @TrentDAnderson]

@ecom_cork Yessir. Contribution margin dollars has to be the North Star. 💫

[Trent Anderson @TrentDAnderson]

@zachmstuck Love this. Constantly trying to figure out how we can blow up our creative testing. Best investment we can make any given month.

[Austin Haugen @austhaug]

2024 solidified Reach International Outfitters as a unicorn brand in the DTC space. What started as a hobby brand, imagined by founders @TrentDAnderson & Sarah Anderson, has grown into one of the fastest-growing DTC brands 🦄

https://t.co/pl2umNOGAq

[Trent Anderson @TrentDAnderson]

@seanfrank Haha yesss. Growing up in the Christian hardcore era was the best. I played Keytar in my local Christian hardcore band

[Trent Anderson @TrentDAnderson]

@okay_andy @herrmanndigital Insane! Yeah they said the algorithm basically saw 100% opportunity and 0% demand so it pushed scale and did some massive targeting expansion.

Hoping for a credit, but at least we still finished the day net positive. Just moved more inventory than I would have liked to.

[Trent Anderson @TrentDAnderson]

@KarlMindfulness @herrmanndigital 1000%.

We ended up just hunkering down and watching MER super tight all day and found that our MER was still hanging on around 1.8 (target at 2+, break even closer to 1.5) so we let it ride instead of killing the whole thing.

So still profitable. But ended 240K over budget 🤯

[Trent Anderson @TrentDAnderson]

Is Meta absolutely THROTTLING budgets for anyone else right now? (Surely to make up for their loss yesterday).

[Trent Anderson @TrentDAnderson]

Someone plz come pitch me on creating static creative for us.

We currently have close to 300 unique video ads running and 0 statics. Need to dive in here, but need the right partner!

[Trent Anderson @TrentDAnderson]

@ecom_cork Love it! Haha

[Trent Anderson @TrentDAnderson]

One super simple Small Business Saturday hack that led to our biggest email of the year in 2023.

Send your emails today from your name/the founders name instead of your brand name!

Also make sure at least one email going out today is text only.

[Trent Anderson @TrentDAnderson]

@Adam_Wilbanks Love this hat. Can’t wait!

[Trent Anderson @TrentDAnderson]

@codyplof There’s an awesome men’s boutique doing it in Minnesota (and Missouri). Hopefully they scale hard and fast! https://t.co/okBgqOKJNV

[Trent Anderson @TrentDAnderson]

The response time of the @IrisFinanceCo crew in slack cannot be beat!