Tribe Pictures

Tribe Pictures is an award-winning producer of corporate films that resonate and connect with people of shared interests and purpose - modern-day tribes.

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Tribe CEO/Creative Director Vern Oakley's new book Leadership in Focus out April 4th - preorder: https://t.co/zGwGU3rfcn

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“The wise man doesn’t give the right answers, he poses the right questions.” - Claude Levi-Strauss

The key to a stellar interview that highlights your subject’s humanity is a list of strategic questions.

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The most important step you can take to succeed in business is building connections. To establish a relationship with your audience, you should reach outside your comfort zone. Don’t be afraid to show the journeys, challenges, and triumphs of your people.

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“In 2025, leading without emotion means leading without connection.” It’s no secret that the last few years have redefined leadership qualities: empathy and transparency are paramount.

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How does your company combat burnout?
Revamp employee satisfaction and connection through consistent messaging. Employees that feel heard and supported are more likely to be happy at work.
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If it's your first time making a corporate video, avoid these traps.:

1. Underestimating how long your video will take to shoot.
2. Assuming every production company works the same way.
3. Dictating every decision. Filmmaking is a collaborative process.

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Communications professionals anticipate AI will become an intermediary, “filtering out the vast amount of noise created by ever-easier to develop AI generated content.”

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Magic formula for corporate leadership: decisiveness + humanity = success

Pew found that decisiveness, honesty + the ability to inspire are needed for effective leadership. People need to witness those traits in action. Video can be the 1st step for leaders to showcase humanity.

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Last night was The Oscars, the celebration of cinema. What stood out to you about your favorite films of the year? Those core elements that touched you on the big screen can find their way into your videos, too.

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Make yourself available to your people, so they know they can lean on you. Show them your best self through video messaging. It’ll establish you as an approachable, open leader.

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A great interview doesn't come down to asking the right questions.

It's a matter of creating an environment where the interviewee feels comfortable sharing their honest humanity.

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Before you begin any video, you need a plan. Tribe’s method starts with asking questions.

Who is your audience? How can you reach them? What do you want them to do, think, say, feel, buy, or buy into?

The curious, open mind is the best problem solver.

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A creative partner may be the tool you need to tackle your company’s communications goals. Together, you can expand on ideas and carve the best path to success.

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Looking for some inspiration to kick off your year? Meet The Slate: Twice-a-month insights, straight to your inbox.

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You’re making a corporate video. So you’re going to film it in your office…right? Think about what your location can say about your video subject, without any actual words. https://t.co/3HwX7j5JZn

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The new year gives us the chance to look back on what really matters. It might be the friends we saw, the personal goals we reached, or the hobbies we explored. The experiences that make us feel human are what matter most.

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Wishing you a restful and restorative holiday, from our tribe to yours.

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You don’t need a video—you need a solution to a corporate communications challenge. Whether it’s boosting morale, engaging investors, or introducing a new leader, video just may be right tool for the job.

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Crafting an effective corporate video is a big task to handle on your own. A video production expert can help you perfect the script, nail the performance, capture b-roll, and deliver a polished final video that will wow your audiences.

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Video isn’t just for advertising. Over 84% of marketers say that video has helped them generate leads. How does your sales strategy measure up?

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Video may be the element that sets you apart from the pack. When an entrepreneur friend submitted a video with her application for an accelerator program, it was the reason she was chosen. She brought her brand and passion to life in a way that words alone can't capture.