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3/3
Gen Z has just sent Hollywood a strong revolutionary message.
For the FIRST TIME this century two indie movies took #1 and #2 at the summer box office.
Around 80% of BACKROOMS and OBSESSION are under 35.
They want NEW ideas.
E.g., “Not every love story is a romance” (Nikki).
OBSESSION is tracking to become the first non-Christmas wide release since Steven Spielberg’s E.T. (1982) to post 2nd and 3rd weekend increases:
1st weekend — $17.2M
2nd weekend — $23.9M
3rd weekend — $25M-$30M (our projection)
A historic box office run for Focus/Blumhouse.
OBSESSION earned over $8M yesterday, surging more than 30% from last Friday.
It’s the BIGGEST third-Friday increase for a non-Christmas wide release in over 50 years — since the rise of modern cinema with JAWS in 1975.
OBSESSION goes crazy this Tuesday and increases over 50% from last week.
It’s now tracking to outgross its $17.2M debut again on its third weekend. A phenomenon!
@Variety No it’s not. I’m 40
Seen it before its release date for an EARLY RELEASE event, seen it 3xs
It’s a good/different type of horror flick
Sometimes it’s as simple as it being a good idea, movie, & collaboration between the studio, exec producers, director, crew, & actors. Sheesh 🙄
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do you understand what happened to obsession..
a 26 year old former youtuber made a horror movie for $750k. it opened to $17.2m on may 15. then something happened that hollywood analysts called "really unheard of"
second weekend grew 30%. Every single horror movie front loads, every movie loses 50-70% in week 2, and this one went up.
- best sophomore weekend for a horror movie ever recorded, beating the record heart eyes set last year
- on pace to cross $80m worldwide in just 10 days, already 100x its budget
- a24 handed curry barker the entire texas chainsaw franchise with extraordinary creative control before the film opened wide
- blumhouse already shot his follow up with aaron paul and bryce dallas howard
it cost less than the catering budget for the mandalorian and grogu
‘OBSESSION’ may become one of the only films in history to earn $100M+ on a budget of less than $1M.
The film is expected to earn more this weekend than it did in its opening weekend, a rare feat.
#Obsession has earned $30.2M in its first week at the box office.
It has already passed the entire runs of “Heretic” ($27.9M),” Midsommar” ($27.5M) and “Together” ($21M).
The horror film is on track to surpass “Barbarian” ($41M) and “Hereditary” ($44M) by early next week.
https://t.co/IKQNg26e9u